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What I Like to talk About

Jim has been a business strategist, speaker, and author since starting his company in 1990. His business experience, along with his dynamic presentation style, is a key reason why companies utilize his firm for marketing and marketing communications. Jim presents business ideas in a variety of formats, including trade shows, webinars and in-company presentations to professionals, including architects, designers, engineers and showroom managers. In his eight recently published Survival Guides, which are available from Interline (guides.interlinegroup.com), Jim provides a comprehensive strategic platform that helps transform management teams using proven basics of marketing and advertising. A respected thought leader, Jim’s experience in business strategy and growing his business to a 25-person firm has formed the basis of his presentations that challenge other business owners to excel. His ad agency experience, combined with real-world client growth, brings a unique point of view to companies facing the issues brought about by today’s economy.

My Background

Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter.

He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession.

His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems 

Jim has an M.A. from DePaul University, Chicago, Illinois and a B.A. from Lewis University, Lockport, Illinois.

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Palatine, Illinois

Fees:

$1,000

My Expertise:

Business and Strategy. My presentation content is designed to help businesses uncover what they are really selling, creating a strategy around it, and then using tactics to promote it to prospects and customers. My courses range from social media to the internet to targeting your customers. Comments from architects, design professionals and business people such as, “As always, I really enjoy your content. Much to chew on!! Thank you very much.” are the norm.

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