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According to eMarketer, programmatic digital display ad spending will reach over $22 Billion in 2016, a jump of 39.7% over 2015. This represents 67% of total U.S. digital display ad spending.
The growth of programmatic buying is indicative of the new marketing reality?anyone building a brand, advertising a product, acquiring new customers, driving incremental sales or keeping customers loyal must know how to use programmatic approaches, technologies and platforms.
There are a number of components involved in programmatically identifying audiences, serving ads and improving media performance. This webclinic will break down the components, explore how they operate, and reveal their marketing benefits.
On October 25, join agency and startup veteran, Eric Bader, who will provide participants with a depth review of the basics of programmatic ad buying, as well as the dimensions of the next generation of programmatic techniques and technologies that every marketer should know.
Key takeaways:
Who should attend:
All agency and brand marketing professionals who create advertising and plan and buy media.
About Eric Bader:
Eric Bader is a co-founder and Director of Volando, a growth accelerator that builds marketing assets, commercial strategies, sales pipelines, international expansions and connections to investment capital for startup companies. Eric has developed deep marketing expertise by working hand-in-hand with dozens of B2C and B2B advertisers, large and small. He has served as a strategy and brand equity leader atop three of the world’s largest agencies and started and led four digital media startup companies ranging from digital advertising to subscription-based sports content, mobile and programmatic ad buying.
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