Learn how you can improve Web user experience with smart copy, layout, and designs that work across a range of devices.
Creating clean and simple content based on the top tasks your visitors want to accomplish online is essential to your marketing success. Yet ensuring the content is suitable for both large-screen and small-screen environments only complicates your charge. Join Web writing expert Bob Johnson to explore four Web writing principles that fix content problems on your websites, with special attention paid to optimal user experiences across a range of devices.
As one of our most highly rated presenters, Bob Johnson has worked with Academic Impressions for several years delivering his popular “Writing Right for the Web” content to more than 650 colleges and universities.
WHO SHOULD ATTEND
Communication directors, Web editors, Web writers, Web communications managers, online marketing specialists, and others who regularly work with content on institutional websites will learn and applyfour Web writing principles for institutional Web content—making content useful, scannable, concise, and engaging.
LEARN AND WORK EVENT
This in-person conference will not only present writing and content presentation principles but will also give you significant time on-site to apply the principles to your own Web content and receive immediate feedback from an expert in the field. This format is right for you if:
To ensure maximum interactivity and personal attention, enrollment is limited. Take advantage of this unique opportunity while space is still available! After you register, you will receive more information on what you need to bring to the workshop.