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EVENT DATE
May 2013
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Venue

Hyatt Harborside 101 Harborside Drive Boston , Massachusetts 02128
Tel: (888) 421-1442
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Writing Right for the Web Workshop: Improving Your Online Content

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Overview

Learn how you can improve Web user experience with smart copy, layout, and designs that work across a range of devices.

Creating clean and simple content based on the top tasks your visitors want to accomplish online is essential to your marketing success. Yet ensuring the content is suitable for both large-screen and small-screen environments only complicates your charge. Join Web writing expert Bob Johnson to explore four Web writing principles that fix content problems on your websites, with special attention paid to optimal user experiences across a range of devices.

As one of our most highly rated presenters, Bob Johnson has worked with Academic Impressions for several years delivering his popular “Writing Right for the Web” content to more than 650 colleges and universities. 

WHO SHOULD ATTEND

Communication directors, Web editors, Web writers, Web communications managers, online marketing specialists, and others who regularly work with content on institutional websites will learn and applyfour Web writing principles for institutional Web content—making content useful, scannable, concise, and engaging. 

LEARN AND WORK EVENT

This in-person conference will not only present writing and content presentation principles but will also give you significant time on-site to apply the principles to your own Web content and receive immediate feedback from an expert in the field. This format is right for you if:

  • You desire a mix of presentation, discussion, and working time.
  • You can select and bring to the conference specific Web content from your institution that you want to improve.
  • You want to receive feedback on your own Web content during the conference both from Bob Johnson and from others attending the conference.
  • You wish to learn what others are doing with Web content on their own campuses.

To ensure maximum interactivity and personal attention, enrollment is limited. Take advantage of this unique opportunity while space is still available! After you register, you will receive more information on what you need to bring to the workshop.

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