Join CableFAX editors and a panel of industry experts on October 29 for an information-packed Webinar that will shed light on effective marketing and PR tactics necessary to drive and maximize your TV Everywhere efforts.
Now that TV Everywhere is a reality, the challenge for cable operators and programmers remains how to ensure that consumers and businesses understand how it works, what's available and how it differs from OTT services. That's not easy in an environment rife with confusion and misinformation. TVE success requires savvy marketing skills and smart PR strategies that go beyond the norm.
You and your team will learn how to:
Maximize the TVE message for full effectiveness.
Pitch the value of TVE as a customer retention strategy.
Drive increased tune-in and engagement with unique TVE marketing and PR strategies.
Overcome the Internet noise blurring the definition of TVE.
Improve the bottom line by more effectively marketing TVE's benefits.
Join as we discuss these issues and get your questions answered during this must-attend CableFAX Webinar.
$349 per site
More information: http://www.cablefax.com/cfp/webinars/2013_Oct29/