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Event Contacts

Event Manager
161 Mission Falls Lane, Suite 216, Fremont, CA 94539, USA.
Fremont, CA 94539
(800) 447-9407

Event Description


In today's hypercompetitive marketplace, contractors must compete based on value. Daniel Pink wrote in A Whole New Mind, "For business, it's no longer enough to create a product that's reasonably priced and adequately functional.” To address the challenge described by Pink, contractors must participate in the construction process from the earliest possible point.

While the ideal situation is for the contractor to become involved in the design process, because as many owners realize the place that a contractor can add the greatest value is before construction starts. Unfortunately, only about 17% of consumers are driven totally by value, in other words, they simply demand the best. However, another 56% percent will buy based on value or price. The challenge is they will buy based on price unless they understand the value proposition. Therefore, when they buy based on low price it means the contractor didn't do its job of explaining the value proposition or didn't provide a value proposition that interested the customer. Therefore, this program provides strategies on how contractors can shift price buyers to value based buyers. 

However, when contractors deal with the 27% of consumers that only buy by price, it is essential that compete based on value. One contractor client, who happens to be a road builder, makes higher than average profit margins, despite being forced to bid competitively for most of its work. So even if you are forced to bid competitively, you can still improve your profit margins with the right strategies for competing on value. Every contractor, whether you negotiate your work or are forced to compete in a competitive market, needs to compete on value and this program offers strategies to do that regardless of your marketplace. In other words, this program explains how to win a higher percentage of your bids or proposals and at a higher profit margin regardless of the marketplace. 

Why Should You Attend:

  • Uncertain how to compete on value in the low-bid world.
  • Afraid to not bid almost every project because of a low success rate of wins.
  • In doubt that you have the ability to shift clients from price to value.

Areas Covered in the Session:

Who Will Benefit:

  • CEOs
  • Operations officers
  • Business development executives
  • All senior management

Price: US$116.00

There may be many networking opportunities at the Webinar on How to Compete on Value in a Low-Bid Environment. Find out more in the event details below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Event Details

Conference/Event Dates: 10/27/2015 - 10/27/2015
Conference/Event Hours: 90 Minutes
Classification: B2B
Primary Industry: Management/Leadership
Other Industries: Architecture & Construction, Building & Construction, Business, Management/Leadership
Cost to Attend:
Audience: CEOs
Operations officers
Business development executives
All senior management
Sponsorship: Yes
Sponsorship Details: NetZealous LLC DBA Compliance4All,
161 Mission Falls Lane, Suite 216,
Fremont, CA 94539, USA.
Phone: +1-800-447-9407

Booth Details

Booth Size Booth Cost   Available Amenities
No exhibiting.   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: n/a
Other Booth Sizes Available: n/a

Advance Networking

How do I show up here?
Mark Travers

Personal Notes

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Event Exhibitors

Speaker Profile:

Ted Garrison Certified Speaking Professional (CSP), has 25 years management experience constructing 10 million square feet of commercial buildings. Since 1996 Ted has served the construction industry as a consultant, author & speaker on construction management topics. In addition to his Civil Engineering degree and BA from Rutgers University, he has practical experience working in framing, trim, and survey crews. Most of his experience has been working with general contractors and developers in project man¬agement or senior executive positions in the development and construction of hotels, office buildings and parks, storage facilities, and public buildings. During his last construction project, he was the Director of Construction on the Pennsylvania Convention Cen¬ter in Philadelphia, Pennsylvania’s largest non-highway public works project in history. He is author of both Strategic Planning for Contractors and Strategic Thinking as well as the co-author of five books on marketing, customer service, & leadership as well as numerous construction industry magazine articles. As the former host of the Internet radio program, New Construction Strategies he has conducted hundreds of interviews on current industry issues with leading industry experts, which have given him fresh insights into the industry. He averages over 50 presentations/year to national audiences including AIA, ABC, AGC, MCAA, CFMA, CMAA, DBIA, IEC, NECA, SMACNA, NFSA, World of Concrete, & others. He has conducted seminars in Dubai, Abu Dhabi, Saudi Arabia, Russia, Canada, Bahamas & Australia. He has been a former member of AGC, ABC, and DBIA.

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Webinar on How to Compete on Value in a Low-Bid Environment

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