ABOUT THE EVENT: Social media has developed into a highly visual medium transforming word of mouth marketing into the sharing of graphics rather than words. It evolved from telling, to briefing, to showing – moving from blogs to microblogging such as twitter, and now to images requiring no words at all. Good visual content achieves an emotional response and higher engagement through actions such as likes and shares. A 2012 report by ROI Research reveals 44% of respondents were more likely to engage with brands who posted pictures on their social media channels rather than any other type of content. Instagram reports 16B photos shared averaging 55M photos per day and 1.2 B daily likes. This forum will demonstrate how leading brands are harnessing images and platforms such as Instagram and Pinterest to break through the clutter to reach their audience.
We will answer the following questions: