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Event Overview:

The South by Southwest Music and Media Conference (SXSW) is a six-day event held every March in Austin.

The conference offers unmatched access to ideas and global viewpoints on an increasingly borderless industry. It aims to educate and inspire musicians and professionals alike, with sessions attended by over 30,000 registrants and showcasing artists.

SXSW Music

A large multi-industry trade show exhibition, Music Gear Expo and daytime stage performances round out the day while evenings are devoted to the SXSW Music Festival, which showcases over 2,200 acts ranging from the unsigned to the iconic.

Who attends this event?
SXSW Music appeals to people from every aspect of the music industry. Labels, agents, managers, manufacturers, publishers, writers, bloggers, media giants and fans all meet for six days in Austin to celebrate music, network and make deals. Thousands of people from all over the world make business and personal connections that will last a lifetime.


For nine days in March, creatives of all stripes gather at the SXSW Film Conference and Festival to celebrate raw innovation and emerging talent both behind and in front of the camera.

Featuring a high caliber and diverse film lineup, conversations with today’s most talented creators, one-on-one mentor sessions and more, SXSW Film brings together visionaries from all corners of the entertainment and media industry to share the stories and ideas that will shape the future of filmmaking.

The SXSW Film Festival celebrates raw innovation and emerging talent both behind and in front of the camera. Featuring provocative documentaries, comedies, genre standouts and more, the festival has become known for the high caliber and diversity of films presented, and for its smart, enthusiastic audiences.

What kind of people attend SXSW Film?

At SXSW you'll be surrounded by other filmmakers, distributors, national and international media, critics, academics, programmers, screenwriters, agents, film crews, actors, digital creatives, and film fans and fanatics. And those are just the Film Registrants!

SXSW Interactive

An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to discover the technology of tomorrow today.

Who attends this event?
SXSW Interactive appeals to uber-geeks and digital creatives who push the cutting edge of technological change. Falling in that category includes web developers, designers, bloggers, wireless innovators, content producers, programmers, inventors, tech and new media entrepreneurs, gamers and game developers, investors, and educators. Even if you are not a technical person, you will benefit from the outside-the-box thinking that thrives at SXSW. Think of it as a way to rejuvenate passions and creative juices.

Exhibitor Information:

With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film and Interactive industries.

Contact the event managers listed below for more information about how you can participate at the SXSW Music, Film, Interactive 2017 - South by Southwest Music and Media Conference.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 03/10/2017 - 03/19/2017
Classification: Consumer
Primary Industry: Music and Performing Arts
Other Industries: Business, Gaming / Video Games, Local Shows & Fairs, Media, Movies / Films, Music and Performing Arts, Social Media, Software, Technology
Estimated Attendance: 72,000
Audience: Labels, Agents, Managers, Manufacturers, Publishers, Writers, Bloggers, Media Giants, Filmmakers, Distributors, National and International Media, Critics, Academics, Programmers, Screenwriters, Film Crews, Actors, Digital Creatives, Web Developers, Designers, Wireless Innovators, Content Producers, Inventors, Tech and New Media Entrepreneurs, Gamers and Game Developers, Investors, Educators & Open to the Public
Notes: Past SXSW Demographics:

1% Under 21
32% 21-30
39% 31-40
20% 41-50
8% 51+

3% Sales
18% Marketing
7% Business Development
29% Creative
24% Management
19% Other Top 5: Owner, Education, IT, Legal, Student

82% Industry
18% Fan
Venue: Austin Convention Center
Venue Phone: (512) 404-4000
Venue Type: Indoor - Convention Center
Number of Exhibitors:530+ (2016) (Previous Year)
Show Owner:SXSW, LLC
Sponsorship: Yes
Sponsorship Details: The SXSW Sponsorship team offers valuable support to sponsors throughout the season leading up to the events. Contact us for more information on developing a custom program that fits your needs and marketing goals.

Booth Size Booth Cost   Available Amenities
10' x 10' Single - Trade Show $2,880 Pipe & Drape; $3,600 Hard Wall   Electricity: Yes - Unknown Price
20' x 10' Double - Trade Show $4,560 Pipe & Drape; $5,760 Hard Wall   Water: n/a
30' x 10' Triple - Trade Show $7,440 Pipe & Drape; $8,400 Hard Wall   Generator: n/a
20' x 20' Endcap - Trade Show $12,500 / Prices are subject to change.   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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SXSW Music, Film, Interactive 2017 - South by Southwest Music and Media Conference

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