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Mar 2014


Austin Convention Center 500 East Cesar Chavez Street Austin , Texas 78701
Tel: (512) 404-4000
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SXSW Music Film Interactive 2014



SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. And Austin continues to be the perfect location.


SXSW Trade Show:

The SXSW Trade Show is the heart of the converging industries experienced at SXSW. The four-day show celebrates the organizations that define the ever-evolving relationship between media, technology, creators and consumers.

Who Should Exhibit?

International Arts Export Offices

Software/Web Tools





Film Commissions

Online Entertainment

Industry Events/Conventions



Media Outlets

Film Services/Gear



Industry-Related Non-Profits

Talent Agencies

Digital Creative Job Market:

Join SXSW as we continue to inspire and connect professionals from around the world with the Digital Creative Job Market. A convenient meeting spot for innovative thinkers and equally innovative companies, the Digital Creative Job Market enables talented professionals to match their skills with the 21st century, cutting-edge employers.

SXSW Gaming:

SXSW Gaming is an integral part of the SXSW experience. This diverse and widely popular array of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry. With panels, a free expo, rocking parties and exceptional demos, no event bridges the gap between industry insiders and the general public quite like SXSW Gaming.

Who Should Exhibit?

Video Game Publishers

Video Game Developers

Video Game Studios

Comic Book Publishers

Comic Book Artists

Anime Distributors

Toy Makers

Animated Programs

SciFi Content

TableTop Publishers & Designers

Video Game Accessory Manufacturers

Hardware Manufacturers

Industry Services

Industry Schools

Music Gear Expo:

2014 marks the fifth annual Music Gear Expo, a show that runs the gamut from well-known luthiers to indie amp builders, from analog instruments to tablet-based apps. With the additions of the Gear Expo Store, the Gear Expo Lounge and the new and popular App Annex, the Expo has become a destination for musicians, buyers, gear and tech aficionados. Exhibitors can market, promote, and connect while having the opportunity to sell to a broad audience.

Who Should Exhibit?

Music Instrument Manufacturers

Pro Audio

Music Creation Apps

DJ Gear

Music Accessories Manufacturers

March 7–11, 2014 SXSW Interactive March 7–15, 2014 SXSW Film March 11–16, 2014 SXSW Music SXSW Demographics: Ages: Under 21 1% 21-34 47% 35-44 34% 45-65 18% 65+ 0% Years attended SXSW: 1st Year (2013) 52% 2-4 Years 31% 5-9 Years 11% 10+ Years 6% Registrants: International 20% Domestic 80% Combined Household Income: Under $25k 5% $25-50k 10% $50-75k 14% $75-100k 13% $100-$150k 23% $150-$200k 35% Interest in SXSW: Industry 75% Fan 25% Job Function: Sales 10% Marketing 15% Business Dev. 8% Creative 22% Management 23% Other 22% (Owner, Education, IT, Legal, Student) Purchasing Power: $0-1k 29% $1-10k 13% $10-50k 22% $50-100k 16% $100k+ 20%
Sponsorship Details:
SXSW Super Sponsorships deliver the greatest marketing impact possible, aligning brands with SXSW leading up to, during and after the events. SXSW works closely with sponsors to • Reach target demographics • Hone activation approach • Integrate sponsor products and offerings • Achieve marketing objectives • Draw the attention of thousands of influential industry and press figures • Provide opportunities to reach tens of thousands of general consumers • Align with SXSW in international marketing campaign SXSW’s sponsorship team offers valuable planning support throughout the season leading up to the events. Contact us for more information on developing a custom program to fit your brand’s needs. IFC Crossroads House SUPER SPONSORSHIP


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