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Since 1976 manufacturers and retailers in the surf, skate, water sports, swim and resort industries have come together in a business-first buying and selling environment at Surf Expo.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features approximately 2,000 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 20,000 attendees including retailers, exhibitors and media per show.

Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA) the Association of Wind & Water Sports Industries (AWSI) and the Dive Industry Association (DIA).

No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

The Boardsports Category

Surf - It’s the category that launched Surf Expo, the surfing industry’s oldest and largest trade show. Features boards, sunglasses and sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.

Skate - Surrounding the show’s street course and vert ramp, it’s got a vibe all its own. Includes boards, trucks, rails, footwear, protective gear and accessories, and apparel for the youth culture.

Lifestyle - Our Lifestyle section features the latest from contemporary fashion brands designed to separate your shop from the neighbor down the block. Featured in a dedicated section adjacent to the Surf and Skate categories, Lifestyle offers a juried collection of product ranging from men's and women's apparel, fashion accessories and footwear.

Wakeboard & Waterski - THE marketplace for boards, bindings, gear including clothing, helmets and wetsuits, fat sacs and pumps, and other related accessories. Plus boats and jetskis, towers, pylons, racks, speakers, lights, and biminis.

Kiteboard & Windsurf – Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories.

Stand Up Paddle - The largest growing water sport in the country for oceans, river and lakes. Features the boards, paddles and fins, plus accessories, racks and training videos.

Consumables - Whether for energy, taste, and thirst or to protect the environment, this category at Surf Expo includes specialty food, drinks and the things that hold them.

The Beach & Resort Lifestyle

Resort & Souvenir - This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear, plus premiums and souvenirs, mementos and custom merchandise.

Swim - With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children's and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.

Boutique - Offering high fashion and contemporary lines that include resortwear, preppy patterns and sexy sundresses; high-end apparel, footwear and accessories make up this juried category.

Surf Expo is open to trade only.  The Boardroom will be co-located with Surf Expo in September 7-8 and is a public event.


Why Surf Expo?

Surf Expo is your best marketplace to reach Board, Beach & Fashion retailers.

The longest running boardsports and beach/resort lifestyle tradeshow in the world

Produced twice annually (January and September) for 37 years

Average attendance exceeds 20,000 including buyers, exhibitors and media

More than 2,200 booths of apparel and hardgoods and a full line up of special events, including fashion shows, annual awards ceremonies and watersport demos.

Buyers represent more than 7,000 storefronts from across the U.S., Canada, Europe and the Caribbean

The number one order-writing show in the industry.

The Boardroom will be co-located with Surf Expo in September 7-8 and is a public event.

Don't wait to register for the Surf Expo - September 2013. You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 09/06/2013 - 09/08/2013
Expo/Exhibit Dates: 09/06/2013 - 09/08/2013
Expo/Exhibit Hours: Fri. & Sat. 8am - 6pm; Sun. 9am - 4pm
Classification: B2B
Primary Industry: Wholesale / Retail
Other Industries: Business, Clothing, Fashion & Accessories, Sports Marketing & Business, Wholesale / Retail
Estimated Attendance: 20,000
Audience: Specialty Retailers
> In addition to specialty retailers Surf Expo is also shopped by Costco, Macy's, Target, Disney, Paradies, Academy Sports, Military Exchange, Sandals Resorts, etc.
> More than 400 foreign stores are in attendance, with a high percentage of Caribbean and Puerto Rican retailers.
Notes: Average attendance exceeds 20,000 including buyers, exhibitors and media.

What are the percentages of retailers attending by purchase categories?
Primary Company Category:
Boutique 45%
Footwear 30%
Gift & Souvenir 57%
Resort 63%
Skate 22%
Surf 70%
Swimwear 42%
Wake 28%
Wind 11%
Please note: while retailers are asked to pick one main category, most attendees buy across several categories.
Venue: Orange County Convention Center
Venue Phone: (800) 345-9845
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:2,000+ Booths
Exhibit Floorplan:Click Here
Show Owner:George Little Management, LLC
Show Manager:George Little Management, LLC
Sponsorship: Yes

Booth Size Booth Cost   Available Amenities
10' x 10' - 1st Booth (Option 1) $40.50 per sq. ft.   Electricity: Yes - Unknown Price
10' x 10' - 2+ Booths (Option 1) $28.25 per sq. ft.   Water: n/a
10' x 10' (Option 2) $28.25 per sq. ft.   Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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2013 Exhibitor List:



Amy Hornby
Category Manager
Surf Lifestyle & Accessories, Dive, Consumables

Doog Becker
Category Manager
Skate, Wake, Kite, SUP, Lifestyle

John "JR" Rosenberg
Category Manager
Resort & Souvenir

Rowena Burcham
Category Manager

Josh Hunter
Category Manager
Swim & Lifestyle

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Surf Expo - September 2013

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