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Event Overview:

Produced by the World Pet Association, SuperZoo is a non-profit event, with proceeds invested back into the industry in the form of legislative advocacy, consumer marketing campaigns promoting responsible growth and development of the companion pet, product and services industry, and programs that advance the knowledge of those currently employed in or entering the pet retail industry. By participating in SuperZoo, you will not only benefit your organization, but will help secure your industry’s future.

SUPERZOO - the smartest place to invest three days.

We’re working smarter all the time - and you’ll work smarter too when you join us at SuperZoo. It’s the must-attend event of the year for smart pet retailers who want their businesses to succeed! Everything to expand your customer base, increase your sales and improve your profits is waiting for you right here. But take note: Valuable opportunities like this only come around once a year. Make sure you take full advantage.

Attendee Information:

smart opportunities await…

Hot new products, expert education, fresh ideas and new connections - SuperZoo brings them all together for you, wrapped up in one bright, industry-leading package. It’s no wonder that pet retailers LOVE coming here every year! Check out all of the incredible opportunities that SuperZoo has in store for you.

Top-notch SuperZoo University seminars. SuperZoo U offers a comprehensive curriculum covering best practices in business and in animal health and wellness. Smart pet pros get even smarter here - don’t miss this opportunity to increase your competitive advantage.
A comprehensive, easy-to-shop pet product showcase. See the latest industry trends and get your hands on the latest fly-off-the shelves items that your customers will love - top suppliers and unique vendors display their best in SuperZoo’s fun-filled neighborhoods.
Exclusive show deals. Take advantage of special show pricing offered by many SuperZoo exhibitors to increase your buying power and boost your profit margins.
The perfect place to connect. The entire retail pet community comes together here every year to share ideas, exchange experiences and build valuable business relationships.
A dedicated show-within-a-show specifically for groomers. The Groomer SuperShow presents top grooming supplies, professional seminars and exciting competitions that will amaze and inspire you to new heights.
Lively Las Vegas. Mix serious business with a little bit of fun and excitement in this visitor-friendly destination. Join us for SuperZoo to make the most of it all!

Exhibitor Information:

your smartest selling opportunity of the year.

Smart pet product suppliers know that their very best selling opportunities of the year are at SuperZoo, where thousands of enthusiastic pet retailers fill the aisles, ready and eager to buy. Pet retailers love SuperZoo - and you will too! This hugely popular event is unbeatable when it comes to generating leads, writing orders and meeting face-to-face with your best customers and prospects.

Why spend your time working harder at finding new customers and increasing your sales when you can just work smarter? Make plans today to exhibit at the pet retail industry’s most popular event in North America and meet a year’s worth of new customers waiting for you here.

Sign up right away to secure your booth - SuperZoo’s show floor sells out early every year, with a long list of exhibitors waiting for space. Claim your spot today.

Do business with motivated buyers. Pet retailers go to SuperZoo to buy - fully 91% place orders at the show or purchase as a result of attending. These management-level attendees come with serious purchasing interest and are looking for what you sell.
Unveil your latest products. SuperZoo means innovation in the pet retail industry, and all eyes will be on your newest offerings when you launch them in the New Product Showcase. Buyers flock here to get their hands on the year’s hot new products and trends - make sure they see yours.
Extend your reach. One of the main reasons that management-level pet retailersfrom all 50 states and 53 countries attend SuperZoo is to purchase new items for their stores. With 91% of attendees fostering new relationships with SuperZoo vendors, expect to do lots of business here. You’ll have a high-visibility stage to showcase your company and products in front of an eager audience that grows bigger every year.
Capitalize on the excitement of Las Vegas. As one of the world’s top convention destinations, Las Vegas mixes world-class amenities with visitor-friendly convenience and unmatched value. Join us for SuperZoo 2016 at the Mandalay Bay Convention Center and take it all in.

About WPA:

The WPA brings the pet world together, so quality interaction and education between and among product suppliers and pet owners can create healthier, happier pets and a healthier, more productive pet industry.

The World Pet Association (WPA) is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. WPA works to inform and educate the general public in order to ensure safe and healthy lifestyles for our animal friends. WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California and Aquatic Experience - Chicago in Schaumburg, Illinois. Atlanta Pet Fair, the Southeast’s Largest Competition and Trade Show for the Professional Pet Stylist, is held in Georgia.The organization also produces SuperZoo, an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars.

Contact the event managers listed below for more information about how you can participate at the SuperZoo 2017.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 07/24/2017 - 07/27/2017
Expo/Exhibit Dates: 07/25/2017 - 07/27/2017
Classification: B2B
Primary Industry: Wholesale / Retail
Other Industries: Associations: Trade / Professional, Business, Professional Healthcare, Veterinary Medicine / Animal Health, Wholesale / Retail
Estimated Attendance: 9,500
Audience: Pet Care Industry Retailers/Buyers
Venue: Mandalay Bay Convention Center
Venue Phone: (702) 632-7777
Venue Type: Indoor - Convention Center
Official Conference Hotel:Mandalay Bay Resort and Casino
Conference Hotel URL:
Number of Exhibitors:1,200 (Previous Year)
Event Square Footage:85,000
Exhibit Floorplan:Click Here
Show Owner:World Pet Association (WPA)
Sponsorship: Yes
Sponsorship Details: What all of the smartest pet pros know...

There's even more that you can do to promote your company, your products and your brand. With SuperZoo's proven array of Marketing and Sponsorship Opportunities, you'll generate more show traffic, get your name in front of the entire industry and attract maximum attention. Don't just sell smarter, sell smartest - as a SuperZoo sponsor, you'll create a lasting impact upon your prime audience.

SuperZoo can tailor the ideal customized package for your company to meet your marketing goals, selling strategy and trade show budget.

Booth Size Booth Cost   Available Amenities
AA Booth WPA Member $2,700; Non-Member $3,200   Electricity: Yes - Unknown Price
A Booth WPA Member $2,600; Non-Member $3,100   Water: n/a
B Booth WPA Member $2,500; Non-Member $3,000   Generator: n/a
Island Booth Net Booth Price + 25%   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

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