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Recognized as “The World’s Largest Music Festival” by the Guinness Book of World Records, Summerfest celebrated its 49th Anniversary in 2016!

Exciting placement opportunities have been developed for mobile marketing and exhibitors at the “World’s Largest Music Festival” - Milwaukee’s most popular summer event.

With an average of 900,000 patrons attending the festival during its 11-day run, Summerfest delivers a variety of demographic segments.

Located on 75+ acres of Milwaukee’s lakefront, Summerfest has one of the best festival attendances in the nation, providing guaranteed visibility and maximum guest exposure.

Your company will benefit from public awareness, sampling, demonstrations and lead generating activities.

Exhibitor & sampling footprints range in size starting from 100 square feet and are available anywhere from one to all 11 days of the festival. Price quotes for space upon request.

Contact the event managers listed below for more information about how you can participate at the Summerfest 2016 - The World's Largest Music Festival.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 06/29/2016 - 07/10/2016
Conference/Event Hours: Open noon - midnight daily (CLOSED MONDAY, JULY 4th)
Expo/Exhibit Dates: 06/29/2016 - 07/10/2016
Expo/Exhibit Hours: Noon - 10 p.m. daily for exhibitors
First Move-In Date: 06/27/2016
Classification: Consumer
Primary Industry: Music and Performing Arts
Other Industries: Local Shows & Fairs, Music and Performing Arts
Estimated Attendance: 850,000
Previous Attendance: 840,356
Audience: Attendee Demographics: Males = 52%; Females = 48%. Attendance by Age: 20 & under = 7%; 21 - 45 = 62%; 46 - 55 = 23%; 56 & older = 8%. Education: High School / Vocational = 15%; Some College = 29%; College Degree = 41%; Post Graduate = 15%. Annual Income: Under $25K = 15%; $25K - $59,999 = 40%; $60K - $99,999 = 20%; $100k+ = 8%; No Answer = 17%
Notes: Summerfest averages between 800,000 - 900,000 attendees per year over the 11 day festival.
Venue: Henry W. Maier Festival Park (Summerfest Grounds)
Venue Phone: (414) 273-2680
Venue Type: Outdoor - Fair Grounds
Official Conference Hotel:Marcus Hotel Properties
Number of Exhibitors:23 (Previous Year)
Event Square Footage:75 acres
Exhibit Floorplan PDF:Download Exhibit Floorplan PDF
Show Owner:Milwaukee World Festival, Inc.
Exhibitor Prospectus:Click Here
Prospectus PDF:Download Exhibitor Prospectus PDF
Sponsorship: Yes
Sponsorship Details: For sponsorship opportunities, please visit
or contact Matt Groniger, Director of Corporate Sales & Sponsorship, at 414-287-4538.

Booth Size Booth Cost   Available Amenities
10 x 10 Varies   Electricity: Yes Basic electrical included
10 x 20 Varies   Water: Yes Price: Varies depending on need/placement
20 x 20 Varies   Generator: No
Others Varies   Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: Yes

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