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Jul 2013


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Social Media Measurement: Strategies for Measuring Tune-In and Engagement with Cable Brands

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Cable networks and distributors increasingly use social media to engage viewers and customers, drive tune-in and enhance the value of their brands. There’s no shortage of data that enables you to access, analyze and gauge social media activity. But measurement—particularly what metrics to use to monitor and effectively drive tune-in and enhance engagement—remains a major challenge.

Join CableFAX editors and a panel of industry experts on July 23 for an information-packed Webinar that will shed light on how to measure your social media activities—and determine what's working and what's not. We'll also explore the many measurement tools at your disposal, both premium and free.

You and your team will learn how to:

  • Maximize the latest and most effective tools that measure engagement with cable network brands and cable operators, including Trendrr, SocialGuide and Bluefin.

  • Generate social media ROI reports and effectively measure success based on real-world case studies from the most prolific social media brands in cable television.

  • Capitalize on the most measurable social media platforms.

  • Prepare for new measurement tools on the horizon.

  • Dissect best practices from cable networks and operators—and the different strategies for each.

  • Avoid measurement pitfalls and enhance current tactics.

What’s the ultimate end game when it comes to creating reports that make the case about how social media contributes to the bottom line? Join as we discuss these issues and get your questions answered during this must-attend CableFAX Webinar.


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