Educational institutions understand the value of social media in a globally connected world, but not all have implemented strategy across the necessary channels. The quantity of new platforms, communities, and opportunities to connect can overwhelm and deter entry and experimentation. Social media should no longer be viewed as an addition to the long list of responsibilities but a way to accomplish goals and drive active participation from faculty, students, administrators, alumni, and recruiters. Social media is more than a medium for pushing news about campus events; but a method to create communities around your institution. Storytelling and sharing visual content through social media can be used to enhance an institution’s website, engage constituents, drive website traffic, strengthen donor relations, strengthen constituent loyalty, and recruit faculty and students.