Attend SMX East and you’ll take away tactics that increase traffic to your web site, increase conversion and sales! Choose from 60 sessions on search engine marketing topics including search engine optimization, paid search advertising and social media marketing on Facebook, YouTube and Twitter.
You’ll get three days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events are famous.
Learn SEO, SEM and social media marketing tactics from more than 100 expert presenters that increase site traffic, conversions and sales! There are more than 60 tactic-packed sessions on the agenda.
Highlights for SEOs…
SEO changes daily. We’ll provide a survival guide of best practices. Here’s some of what you’ll learn:
Google decided in August that sites using SSL (HTTPS://) will get better rankings. Find out how you can benefit from this change.
Local SEO tactics you need to know now that Google’s Pigeon has landed.
Updated strategies for coping with Hummingbird, Panda and Penguin too.
…and for SEMs
New ad formats, extensions, sophisticated remarketing and retargeting, and enhanced automation tools are just a few of the advertising topics we’ll cover. SEM issues we’ll tackle include:
Protecting your brand from fraud, hijacking and infringement.
Time-saving automation and scripting.
Killer tactics for keeping your paid search campaigns fresh and delivering ROI.
Exhibitor / Sponsor Information:
Grow your business by sponsoring or exhibiting at Search Marketing Expo - SMX East! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.
The SMX Marketplace Difference
Facilitating engagement with our audience and ensuring your success is our top priority at SMX. We offer these beyond the booth programs and opportunities:
SMX Theater Presentations give participants the opportunity to conduct educational sessions on the Expo Hall floor. Enhance your ROI by extending lead generation activities beyond your booth. We scan attendee badges for follow up after the conference; you invite attendees back to your booth for on-site discussions.
Plus Sessions are integrated programs that combine extensive audience development activities (online, e-mail, PR) with a vendor-produced session embedded in the conference program. These features enable your company to build awareness that prepares the SMX audience to receive your message, delivers that message to attendees at the conference, and measures the results by capturing the names of attendees for follow up.
Matchmaking@SMX puts the demand-generation power of the conference to work for you from the day you commit to SMX until the conference ends. Based upon purchase intent information we collect during the registration process, we connect you with registrants who have confirmed that they are interested in an introduction to your company. From there it’s up to you how to follow up with the lead – set up a pre-conference call, schedule an on-site meeting at SMX - maybe even an in-person sales call before the conference. The program is double-opt in, measurable, and free to all SMX exhibitors/sponsors.
Solution Spotlights allow you to reach your target audience by introducing a conference session on a topic matching your product or service. Deliver a 1-2 minute pre-session elevator pitch (with up to 3 PowerPoint slides) and invite attendees back to your booth for follow up.
Universal Lead Capture. Lead generation is a critical component of the value of exhibiting at SMX events. All exhibiting companies with get a lead retrieval device - free - as part of their sponsorship/expo package.
SMX Cash Back, an exclusive loyalty program that rewards your company for selling conference tickets. You earn 15% of the value of all tickets sold toward exhibiting at a future SMX conference. The more tickets you sell, the more Cash Back you earn! Cash Back credits are good for exhibit/sponsor items only and must be redeemed within 18 months from when they are earned. Company employee registrations do not earn Cash Back credit.
SMX Social Media Outreach. Get your brand and your message in front of over 76,000 followers and fans of Search Marketing Expo before, during and after the conference. The SMX Social Media Outreach program distributes multiple messages on your behalf to SMX’s Twitter, Facebook and Google+ communities, maximizing your reach to the SMX audience on-site and virtually.