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TODAY :
EVENT DATES
Feb 2015
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Venue

Courtyard by Marriott Downtown Toronto 475 Yonge Street Toronto , ON M4Y 1X7
Tel: (800) 363-0722
Google Map

ROI for Marketing

25 0

Overview

Highlights:

• Learn how to develop a framework for measuring marketing marketing effectiveness through ROI
• Benefit from exploring ROI measurement tools and tactics
• Learn about leading practices for determining the effectiveness of new marketing campaigns
• Discover how to link marketing metrics with the organization’s financial metrics
• Hear the latest on measuring brand value in the age of social media
• Hear about leading practices to assess customer and use lifetime value to maximize ROMI
• Integrate your measurement practices into you marketing planning and budgeting
• Stay on the leading edge of measuring digital marketing and advertising
• Maximize your ROI by using marketing analytics to demonstrate value

Participants:

• Appleby College
• BLUERUSH
• DAC Group
• Equifax Canada Inc.
• Hudson's Bay Company
• Knightsbridge Human Capital Solutions
• Metrolinx
• Osler, Hoskin & Harcourt LLP
• Ruckus Digital
• TC Media
• Volterra Consulting
• Xerox Global Services

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