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• Learn how to develop a framework for measuring marketing marketing effectiveness through ROI
• Benefit from exploring ROI measurement tools and tactics
• Learn about leading practices for determining the effectiveness of new marketing campaigns
• Discover how to link marketing metrics with the organization’s financial metrics
• Hear the latest on measuring brand value in the age of social media
• Hear about leading practices to assess customer and use lifetime value to maximize ROMI
• Integrate your measurement practices into you marketing planning and budgeting
• Stay on the leading edge of measuring digital marketing and advertising
• Maximize your ROI by using marketing analytics to demonstrate value


• Appleby College
• DAC Group
• Equifax Canada Inc.
• Hudson's Bay Company
• Knightsbridge Human Capital Solutions
• Metrolinx
• Osler, Hoskin & Harcourt LLP
• Ruckus Digital
• TC Media
• Volterra Consulting
• Xerox Global Services

If the ROI for Marketing is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 02/04/2015 - 02/05/2015
Conference/Event Hours: 9:00 AM to 5:00 PM
Classification: B2B
Primary Industry: General Business
Other Industries: Business, General Business, Marketing
Estimated Attendance: 25
Previous Attendance: 25
Cost to Attend: $1975.00
Audience: VPs, Directors & Managers of Marketing, Advertising, Sales Promotion, Strategy, Brand & Product Management, Public Relations, Media Planning, Communications, Customer Relations, Internet/Intranet
Venue: Courtyard by Marriott Downtown Toronto
Venue Phone: (800) 363-0722 x221
Venue Type: Indoor - Hotel
Show Owner:Danielle Delannoy
Show Manager:Federated Press
Exhibitor Prospectus:Click Here

Booth Size Booth Cost   Available Amenities
Call for Information   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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