PR News' Digital Summit

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Join us on Thursday, February 16, 2012, for PR News' Digital PR Next Practices Summit (the day after PR News' SEO workshop)—the highly anticipated, annual day of intensive, tactical learning led by top digital PR strategists. In one day you'll learn the latest tactics and best practices you can apply right away to your company Web site, Facebook, LinkedIn and Twitter accounts, Tumblr blog and mobile and online video initiatives. Our roster of innovators will provide you with real-world tactics to enhance your existing communications programs and teach you how to integrate the latest platforms like Google+ and Foursquare into your digital arsenal. In each session you will get the download on the most important tactics, with a particular emphasis on how you can use each digital platform to enhance and protect brand reputation and measure your efforts to prove the bottom-line value of PR to the C-suite.

At the Digital PR Next Practices Summit you’ll learn how to develop a winning Facebook content strategy, optimize your online messaging to stay at the top of Google's search results, build an interactive community of brand ambassadors on LinkedIn and Twitter, manage a crisis online and maintain a competitive edge when it comes to emerging platforms.

PR News has designed the program to address social media strategies, mobile applications, video production and Web site optimization all in one day. Our faculty of digital PR leaders will provide strategies to enhance your communications initiatives and also teach you how to integrate the latest platforms like Google+ into your digital toolbox. At the Digital PR Summit you’ll learn how to develop a Facebook content strategy, produce videos that engage viewers, leverage LinkedIn to generate media coverage, monitor online conversations to mitigate a crisis and measure the ROI of your digital efforts.

PR News has developed an information-packed program designed for PR professionals looking to best leverage the latest digital technologies and platforms. Don't miss your opportunity to attend this interactive day of learning and networking.

There may be many networking opportunities at the PR News' Digital Summit. Find out more in the event details below.