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Event Overview:

PMRG’s Healthcare Marketing Researchers Connect (formerly named the PMRG Annual National Conference) is focused on leveraging new, strategic insights, in order to optimize the impact of business decision making. At our 2014 ANC, we discussed the evolution of the role of marketing researchers into strategic leaders. We now look to further enhance our roles by utilizing new data technologies and methodologies that can provide the deep insights needed for making key business decisions in a time and budget constrained environment. We must evolve our practices to meet the information needs for the changing healthcare environment. These information resources will fuel key strategic business decisions that optimize brand performance in the pharma, biotech, medical device, diagnostics, and allied health areas.

The dynamic healthcare environment and the rapidly growing information age of big and thick data has required marketing researchers to use both "deep" and "broad" information to fuel business decision making. The good news is that, fundamentally, we as marketing researchers have always been astute at piecing together insights from various sources to discover the business implications of these insights. More impactful insights will enable market researchers to increase their value to their organizations and end clients.

We will provide attendees with a better understanding of how changes to the healthcare landscape affect framing and prioritization of key business issues, how to best address key business questions from a methodological standpoint, how to utilize new data technologies, and how to synthesize and leverage insights within a broader business model and context. As appropriate, cross-sector examples will be used to help illuminate the ways in which other industries have met challenges similar to those now confronting the healthcare industry.

As the premier healthcare marketing research community, PMRG will offer the Connect attendees an opportunity to discuss the larger, strategic issues affecting our industry, while also providing tangible tools and techniques that provide value back to the company sponsoring the attendees.

Make PMRG's Healthcare Marketing Researchers Connect your choice to advance your career and organization.

Our full agenda will include a variety of fully-vetted sessions and discussion forums, our Global Partner Expo featuring 85 booths,  22+ hours of networking and these exciting keynote speakers.

Exhibitor Information:

Want to get the most out of your exhibitor experience?

Here are some tips to increase your impact and promote your company.

    Register early so you can secure your first choice of booth location
    Submit a call for presenters proposal to share your cutting-edge techniques/methodologies
    Become a conference sponsor and provide a flier and/or promotional item for the welcome bags
    Provide a visitor raffle prize (premier booths eligible)
    Attend conference sessions and events to make new connections and strengthen existing relationship through informal networking
    Contact the hotel to arrange a room drop to conference attendees
    Have an enticing activity or interactive demonstration at your booth

About PMRG:

As the leading healthcare marketing research professional association, PMRG serves U.S. and global client researchers and service providers representing pharmaceuticals, biologics, medical/surgical device and diagnostics.

The Pharmaceutical Marketing Research Group was founded in 1961. However, there were originally two PMRGs - the Eastern Pharmaceutical Market Research Group (EPMRG) and the Western (WPMRG). All regions east of Chicago were included in the EPMRG and those west of Chicago were part of the WPMRG.

Today, PMRG is an independent, member-based, not-for-profit association that advances the principles, practice and power of healthcare marketing research by creating a community that supports individual professional development and acts as an advocate for the profession as a whole.

If the PMRG's Healthcare Marketing Researchers Connect 2016 - Pharmaceutical Marketing Research Group is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 05/01/2016 - 05/03/2016
Expo/Exhibit Dates: 05/02/2016 - 05/03/2016
Expo/Exhibit Hours: Monday 8am-9am, 10:30am-11am, 12pm-1:45pm and 5pm-7pm Tuesday 8am-9am, 10am-10:30am and 11:45am-1:30pm
First Move-In Date: 05/01/2016
Classification: B2B
Primary Industry: Market Research
Other Industries: Associations: Trade / Professional, Business, Market Research, Pharmaceutical, Professional Healthcare
Estimated Attendance: 1,000
Cost to Attend:
Audience: Healthcare Marketing Researcher Professionals
Venue: Gaylord National Resort and Convention Center
Venue Phone: (301) 965-4000
Venue Type: Indoor - Convention Center
Official Conference Hotel:Gaylord National Resort and Convention Center
Conference Hotel URL:
Number of Exhibitors:56
Show Owner:PMRG
Show Manager:PMRG
Sponsorship: Yes
Sponsorship Details: Maximize Your Brand Exposure and Support the PMRG Community with our Sponsorship Opportunities

PMRG sponsors broaden their competitive advantage by increasing credibility, image and prestige through partnership with PMRG, the leading healthcare marketing research professional association, serving U.S. and global client researchers, consultants and service providers in the pharmaceutical, biotech, medical/surgical device and diagnostics industry.

Booth Size Booth Cost   Available Amenities
10' x 10' $995   Electricity: Yes - Unknown Price
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

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