Menu
×
×

Sign Up

Your Profile will be reviewed by Admin
EVENT DATE
Oct 2017
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
3031     
EXPO DATE
Oct 2017
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
3031     

Venue

Google Map

PMA Fresh Summit International Convention & Exposition 2017 - Produce Marketing Association

Overview

Event Overview:

THE WHO.
Industry leaders. Marketing gurus.Technology trailblazers. Retail buyers. Food safety experts. Talented young professionals. The decision makers and game changers who come to Fresh Summit are the very people you need to know today, and tomorrow.

THE WHAT.
Connect with more than 18,500 attendees and 1,000+ exhibitors from over 60 countries. Meet with experts, leaders and decision makers from every link of the supply chain. And see how today’s bright ideas are reshaping tomorrow’s produce and floral landscape. Don't miss the future of fresh.

THE WOW.
The energy. The flavors. The conversations. When you step foot on the expo floor you can feel the electricity. The energized atmosphere draws both the attention of top buyers from the world’s largest retail chains as well as key decision makers from companies all along the supply chain.

THE WHY.
What really makes Fresh Summit a one-of-a kind opportunity to grow your global network? One word: Connections - to ideas, innovation, consumer trends and each other.

Attendee Information:

Fresh Summit is the must-attend event for you and your colleagues. It’s where produce and floral industry leaders from around the world converge to share ideas, breakthroughs and inspiration. No other single conference in the produce industry helps you create global connections, cultivate industry talent, find practical solutions to complex science and technology issues, explore a floral pavilion now double in size and ensure you are on the cutting-edge of tomorrow’s trends, today.

Exhibitor Information:

Connect With Top Decision Makers From All Over The World, All In One Place!

22,400+ Attendees From Over 60 Countries!

Fresh Summit Attendees Come to Meet:

    Grower-shippers and processors of fresh floral and produce
    Suppliers of flowers and plants
    Sellers of value-added commodities, organics and natural foods
    Solution providers for packaging, food safety, traceability, labeling, transportation and more
    Associations, government agencies, universities and more

The business landscape continues to shift in ways that few could expect and faster than anyone could fully anticipate. That’s why year after year, more than 18,000 attendees and 1,000+ exhibitors from 60+ countries come together for three days of networking, education and deal making at Fresh Summit.

If you want to capitalize on opportunity, particularly in today’s profoundly different and global economy, then exhibit at Fresh Summit.

About PMA:

The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.

Notes:
Past Attendance By Business Type: 35% Growers - Shippers 8% Retailers 22% Industry Suppliers 15% Wholesalers/Distributors 5% Promotional Organizations 6% Brokers 3% Foodservice 2% Floral 2% Consumer & Trade Media 2% Other
Sponsorship Details:
Spotlight your company with a Fresh Summit Convention & Expo advertisement or sponsorship. If you are looking to raise your company's profile with the most influential people in the produce and floral industry, there is no better way than a Fresh Summit ad or sponsorship!

Agenda

Oct 19   

Time 

Event 

7:00 a.m. - 8:45 a.m. 

Women's Fresh Perspectives Leadership Breakfast*
Center for Growing Talent by PMA is hosting this leadership breakfast providing industry members with an opportunity to build meaningful relationships and gain career insights from our inspirational guest speakers.
Moderator:  Kevin Coupe, Author
Speakers:
Shannon Huffman Polson, Author, Speaker, Adventurer, Veteran
Amy Robach, News Anchor, Good Morning America

*Separate registration required and seating is limited. Register using the Fresh Summit registration form or by calling +1 (302) 738-7100 to purchase tickets.

8:00 a.m. - 5:00 p.m. 

Innovation@work
Get a glimpse of what tomorrow holds in the Innovation@work area — the destination for the freshest ideas, the newest products and services and the boldest flavors. Featured in this area:

Fresh Ideas Showcase
Bold new products and services on display before, during and after exposition hours. The showcase will have the following sections highlighting popular industry trends:
 

Just 4 Kids Showcase: innovative products and services geared toward children

On-The-Go Showcase: products/services that make it easier for consumers to eat healthy while on the go or in the kitchen

Certified Organic Showcase: innovative, certified organic products

Floral Showcase: innovative floral products/services 

Sensory Experience Contest Finalists and Winners
Bold, fresh and innovative produce-centric recipes are put to the test by key buyers and local children.

9:00 a.m. - 10:15 a.m. 

Workshop Series I

Global Connections Community

The Innovation Conversation: Resonance & Relevance in an Uncertain Retail World
Room 208-210
Twenty-first century change often has the effect of giving business leaders - even the most forward-looking ones - a kind of intellectual whiplash. Just when you think you've figured out where things are going - what works and what doesn't - something happens to challenge your thinking and turn preconceptions into misconceptions. This up-to-the-minute, ripped-from-the-headlines analysis of how the most progressive companies are innovating will offer unique insights into ways technology can be used so that it is both relevant and resonant to customers.
Speakers:
Kevin Coupe, Author
Tom Furphy, CEO, Consumer Equity Partners

The New Normal: The Merging of Online Retailing with Brick and Mortar
Room 217-218
With Amazon’s unprecedented acquisition of Whole Foods, the pressure is on for produce leaders to drive innovations, disrupt the market and deliver better than average earnings - With International examples including Alibaba and JD.com in China, it leads to the question - Is this the new blending of the traditional brick and mortar with online retailing? Exploring this question and many more, this session will provide insights into this new disruptor, arm the produce supply chain with foresight to identify and seize the shifts that are occurring and navigate the rapidly changing landscape.

Science & Technology Community

Avoiding a Produce Transport Meltdown
Room 211-213
The global fresh produce and perishables industry supply chain depends on efficient and effective transport of all types. Learn ways to avoid a produce transport meltdown from experts whose years of experience have taught them where supply failures are likely to occur. Also featured are the new requirement of the Food Safety Modernization Act (FSMA), Sanitary Transport Rule requirements and what is required of shippers, loaders, carriers and receivers. Gain a better understanding of new and emerging technologies that can help you and your business avoid or reduce the risk of costly produce losses in the supply chain.
Moderator:  Dr. Jim Gorny, VP Food Safety & Technology, Produce Marketing Association
Panelists:
Dr. Patrick Brecht, President, PEB Commodities, Inc.

Industry Talent Community – Supported by Center for Growing Talent by PMA

Top Talent:  Attracting Diverse Candidates
Room 220-221
It’s no surprise that organizations with a diverse global workforce are better positioned to drive innovation and foster creativity. But how do you recruit top talent in the digital age? Attend this session to discover the latest tools and techniques that will help you attract a talented and diverse pool of candidates while differentiating yourself from the competition. 
Moderator:  Michael Jackson, Change Agent/Professional Speaker

Floral Community

Moving Floral Forward: A Glimpse into the Global Floral Market
Room 206-207
The global floral industry is in dramatic transition, as consumer trends, online purchasing, and demand for convenient products continue to change the floral marketing landscape. This session will examine the multi-billion-dollar floral industry—highlighting emerging trends, innovative approaches, and the challenges and opportunities that go along with them. Gain new insight into the floral market and discover actionable strategies to capture greater growth.
 

10:30 a.m. - 12:30 p.m.

Brunch General Session - State of the Industry
Great Hall
In the State of the Industry presentation, Cathy will explore a number of ideas from inside and outside the produce and floral industries that have the potential to influence how our industry connects with consumers and each other.
Speaker:  Cathy Burns, CEO, Produce Marketing Association

12:45 p.m. - 2:15 p.m. 

Workshop Series II

Global Connections Community

Changing Governments, Changing Trade
Room 217-218
The role of trade policy will continue to shape our industry in this era of globalization. This came into more focus the past year with voter decisions in the United Kingdom, the United States and elsewhere. With the U.S. withdrawal from the Trans-Pacific Partnership (TPP), will the remaining TPP countries forge ahead? The U.K. is pulling out of the EU. Will that offer opportunities to negotiate bilateral trade agreements with individual EU countries? The U.S., Mexico and Canada are renegotiating NAFTA. What shifts in trade flows can we expect? What do these implications mean for the global produce and floral industries?
Speaker:  Ambassador Darci Vetter, Former Chief Agricultural Negotiator, U.S. Trade Representative

Transparency Trends
Room 208-210
It’s no secret that consumers are focused on transparency when purchasing products resulting in rapid growth for cleaner, simpler and more natural products like organic produce and plant-based household cleaners. With consumers' focus on transparency reshaping how, where and ultimately why shoppers decide to buy, what does that mean for produce retailers, wholesalers/distributors, operators, suppliers and more? You’ll discover how to use the latest consumer trends and habits to guide your business decisions and create a more profitable future.
Speakers:  
Jordan Rost, VP of Consumer Insights, Nielsen
Michael Jackson, Change Agent/Professional Speaker

Science & Technology Community

Emerging Supply Chain Technologies: Game Changers or Toy of the Month?
Room 211-213
If you’ve read articles on Elon Musk and renewable energy, Blockchain, Uber Freight and GDSN but you aren’t exactly sure what they are and the ways they can potentially affect your business, this workshop should help clarify things. The industry leaders in this session will give you a better understanding on these four emerging supply chain technologies and how they may affect your business.
Moderator:  Ed Treacy, Produce Marketing Association
Panelists:
Mikelea Kelley, e-Business Manager, Tanimura & Antle
Ken Lund, Vice President of Support Operations, Allen Lund Company
Mark Palamountain, Senior Director of Agricultural Operations, Limoneira Company
Drew Zabrocki, CEO/CTO, Centricity Global

Industry Talent Community – Supported by Center for Growing Talent by PMA

Great Teams + Great Culture = Peak Performance
Room 220-221
The best companies know how to leverage the people, climate and energy of their organizations to achieve peak performance. They empower leaders to challenge and inspire. They create cultures to engage employees who feel valued. And, they fuel performance by focusing on a genuine sense of commitment, accountability and pride in work well done. This interactive session will highlight insights from leaders who have paved the way, including hearty dialogue about avoiding speed bumps and potholes along the way. Take home actionable strategies to refresh and reinvigorate the people part of your business.

Floral Community

How Evolving Color Trends Influence the Floral Landscape
Room 206-207
Learn about the constantly evolving landscape of color across current and future seasons from the world-renowned authority on color, Pantone LLC. Designed with the global floral supply chain in mind, this session will provide insight into approaching color trends, color palettes and origins. Also, the impact of social, political and economic shifts in today’s culture on the floral sector along with the newest research around color trends and what’s to come in 2018. This engaging and very visual talk will be presented by Leatrice Eiseman, Executive Director of the Pantone Color Institute.
Speaker:  Leatrice Eiseman, Executive Director, Pantone Color Institute
 

2:35 p.m. - 4:05 p.m. 

Workshop Series III

Global Connections Community

How Influencer Marketing Can Help Grow Your Business
Room 208-210
In case you’ve been living under a rock, pop culture is influencing everything from fashion to produce and in today’s marketing toolkit, influencer marketing is considered a powerful tool. Social media’s amplification of influencer voices means that companies don’t need to spend thousands of dollars on celebrity endorsements. So, it’s not surprising that more than 60% of brands implemented influencer marketing in their 2016 marketing strategy. This method allows companies to reap the benefits of targeted exposure to the right kind of consumer, one who is already invested and will pay attention. This session will explore how to determine influence and ways to engage with these individuals for more effective brand building.
Speaker:  David Nour, CEO, The Nour Group, Inc.

Going Straight to the Source:  Addressing the Growing Demand for Organic Produce
Room 217-218
Gone are the days when organic produce could only be found in health food stores. As consumers continue to drive the demand for organic fruits and vegetables all year round, the industry is forced to answer the question: where will this product come from and when? With more and more retailers looking for a single source of their conventional and organic fruits and vegetables, growers are more often making the decision to offer both to maintain competitiveness. This session will explore the challenges facing the domestic and global market as players seek to address a growing demand for organic produce. 

Science & Technology Community

Technological Disruption Has Arrived:  Cut-and-Paste Genomics and Computers that Learn
Room 211-213
From the transistor to the PC, every generation has a technology that changes the rules of the game. As new technology is emerging from all areas, we have two major innovations in both genetic sciences and machine learning that are changing the industry entirely. This session will explore DuPont Pioneer’s data driven technology of genome editing and the potential that new technology has for developing fruits, vegetables, and floral varieties that will meet operational and consumer challenges in the years ahead. We will also show how huge leaps in processing power means that computers can learn and teach themselves anything, like how Google’s computers are learning to recognize different kinds of food waste just from looking at thousands of photos. Most importantly, attendees will discover that these technologies are becoming accessible to non-experts. Like true disruptions they pose unpredictable opportunities and challenges to how we do business today and for the future.
Moderator:  Dr. Bob Whitaker, Chief Science & Technology Officer, Produce Marketing Association
Speakers:
Dr. Neal Gutterson, Vice President for Research, DuPont Pioneer
Kristen Rainey, Global Procurement & Resource Utilization Manager, Google Inc.

Industry Talent Community - Supported by Center for Growing Talent by PMA

The Power of the Employee Experience:  Culture, Engagement and Beyond
Room 220-221
The future of work is upon us. Advances in digital technologies, coupled with a more diverse, remote, and educated workforce, demand a new approach in shaping employee engagement. This session will highlight innovative methods that successful companies are implementing to foster a culture focused on the entire employee experience. Walk away with actionable strategies and business solutions to keep your employees motivated, engaged and productive.
Speakers:
David Dye, Managing Director, Human Capital, Deloitte Consulting LLP
Deborah Neff, Senior Manager, Deloitte Consulting LLP

Floral Community

From Harvest to Vase: Thriving in a Rapidly Changing Floral Landscape 
Room 206-207
Consumer demand and advances in technology continue to drive innovative solutions across the floral landscape. From e-commerce and sophisticated supply chain networks to software platforms and innovative packaging solutions, you need to innovate fast and innovate well. But what does this mean for your business and how can you shift your strategy to better source, supply and deliver your products? This session will highlight ground-breaking floral technologies and their impact on the floral industry. Discover what it will take for your business to thrive in this rapidly changing environment.
 

3:15 p.m. - 5:00 p.m. 

Emerging Leaders Program Capstone and Graduation
Center for Growing Talent by PMA wraps up this year's program with a capstone course and graduation ceremony for our industry's next generation leaders who will join an elite group of rising stars making a difference in our industry. 

4:00 p.m. - 5:00 p.m. 

Fresh Ideas in Action Reception
Connect with other attendees following the education sessions to exchange ideas and sample recipes from the top 10 finalists in the Sensory Experience Contest. 

5:00 p.m. - 6:30 p.m. 

Young Professionals Reception (Complimentary ticket required)
Center of Growing Talent by PMA invites young professionals under 35 years of age to mix and mingle at this high-energy reception and grow their professional network. 

5:30 p.m. - 6:30 p.m. 

Chair's Invitational Reception (Ticket required)
Mardi Gras World - La Mansion
A private gathering of produce and floral industry leaders, including PMA and Center for Growing Talent by PMA Board of Directors and campaign donors, Gold Circle contributors, new members and new member sponsors. 

6:30 p.m. - 8:30 p.m. 

Welcoming Reception*
Mardi Gras World - Float Den
Attendees and exhibitors enjoy good company and great conversation while connecting with the people and personalities that compose this dynamic industry. (May require separate registration.) 

Oct 20   

Time 

Event 

7:00 a.m. - 8:30 a.m. 

5K - Race for Talent
Join Center for Growing Talent by PMA for their annual 5K Race for Talent and get a great start to your morning with a 3.1-mile walk/run. Race is limited to 1,000 participants. You do not need to be registered for Fresh Summit; family and friends are welcome to participate. 

Separate registration required. Register as individuals or sign up your team here.

 7:15 a.m. - 9:45 a.m.

Floral Buyer Roundtables
Similar to speed-dating, this unique opportunity matches floral suppliers and retailers according to criteria provided in pre-meeting applications. If selected, suppliers will meet for ten (10) minutes with at least five (5) different floral buyer companies. This program is limited to 30 floral supplier companies, and spots will be filled on a first-come, first-served basis.

Separate registration required.

 7:45 a.m. - 9:45 a.m.

Breakfast General Session - Illuminating a Future of Possibilities
Great Hall
With so many advances in artificial intelligence, the internet of things, smart cities, intelligent environments, and autonomy on land, sea, and air, our future will be radically altered and ours for the making. But how can you take an active role in shaping it? World renowned futurist Brian David Johnson delves into the challenges and illuminates the possibilities for this exciting tomorrow.
Speaker:  Brian David Johnson, Arizona State University's School for the Future of Innovation in Society

8:00 .am. - 5:00 p.m. 

Innovation@work 

10:00 a.m. - 5:00 p.m. 

Exposition
With more than 19,500 attendees from 60+ countries and 1,000 exhibitors, the Fresh Summit exposition is where contacts are formed, trends are revealed, ideas are exchanged and careers are made. Feel the electricity as you are on the show floor to experience the energy, the flavors and the conversations that will fuel new and profitable opportunities for your business. 

5:15 p.m. - 6:15 p.m. 

New PMA Member Reception (Invitation Only) 
The PMA Membership Committee hosts this reception to help new members connect with other members and understand how to get the most from their membership.

5:15 p.m. - 7:00 p.m. 

Floral Networking Reception
Industry leaders, innovators and new shining stars all converge for networking, story sharing and business building. Plus, see who is chosen as the 2017 Floral Marketer of the Year Award winner for demonstrating superior leadership in improving and advancing our industry.

5:15 p.m. - 7:00 p.m. 

Global Connections Reception
Designed to foster business relationships that transcend borders, this reception attracts attendees from throughout the global supply chain. 

5:15 p.m. - 7:00 p.m. 

Industry Talent Reception
Stop in and learn how Center for Growing Talent by PMA, a charitable organization, is attracting bright new talent, developing the leadership skills in our professionals, and helping companies sustain a competitive workforce. We’ve got your year round talent management solutions to grow your business.

5:15 p.m. - 7:00 p.m. 

Science & Technology Reception
Exchange ideas and insight into the latest food safety issues and technological advances that are reshaping the industry and impacting all segments of the supply chain. 

Oct 21   

Time 

Event 

7:45 a.m. - 9:45 a.m. 

Breakfast General Session - Mastering Innovative Creativity
Great Hall
In today’s landscape, if an organization is standing still, it’s moving backward. Success depends on embracing change, surpassing limits and outshining the competition. Join us as world renowned speaker and author, Dan Thurmon, reinvigorates attendees with action-packed messaging that will instill a passion to succeed. Learn how to create a culture of continuous improvement by shattering self-imposed limitations, rekindling a commitment to excellence, and fostering a mastery of change.
Speaker: Dan Thurmon, President, Motivation Works, Inc.

 8:00 a.m. - 5:00 p.m.

Innovation@work

10:00 a.m. - 5:00 p.m. 

Exposition 

RELATED EVENTS +

MORE events +

Display Makers +

Promo Makers +

Other Services Providers