It's a 'brand world', where markets are so saturated that it has become more pertinent than ever to stand out. Competition is relentless and being genuine is the key to success. Personal branding, like social media is a full time commitment. A personal and business brand is not just a single statement or a clever quip, but a multi-layered congruent narrative told across multiple channels both online and off.
The power is in knowing how to tell the story. Join the Silicon Valley Business Journal as we learn from speaker Karen Leland how to:
-Develop a brand narrative that is both authentic and informative
-Create a unique branding proposition and promise
-Ten tools for powerfully presenting your personl brand including presentations, meetings, negotiations, and networking
-Uncover your core personal brand essence
-Identify personal brand diffusers and coming up with a brand enhancement plan
-The time literacy/personal brand connection
-Personal brand on social media: Twitter, Facebook, LinkedIn and Pinterest
To register: http://www.bizjournals.com/sanjose/event/86731?goback=%2Egde_100924_member_247167124#eventDetails
About Speaker Karen Leland:
Karen Leland is the best-selling author of eight business books, including her latest release, Entreprenuer Magazine's Ultimate Guide to Pinterest for Business. She is the President of Sterling Marketing Group, where she has worked with small businesses and Fortune 500 companies around the globe on building stronger personal and business brands and creating more effective organizations. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others. She is a regular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed on The Today Show, CNN, CNBC and Oprah.