The Affordable Care Act is placing a significant emphasis on patient-centered care and making patients active stakeholders in their personal healthcare experience. Healthcare communicators and marketers have a big opportunity to play an important role in directly impacting how their organizations engage patients and Health Care Professionals (HCPs) that serve patients.
Our conference will showcase thought leaders with perspectives from the different parts of our healthcare system including big Pharma, hospital systems, insurers, technology, and non-profits. They will share their successes, outline lessons learned, and identify how they overcame challenges.
We will address the following questions:
The agenda will consist of several case study presentations in the general auditorium followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics.