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Event Overview:

Outdoor Retailer Summer Market has proven to be the leading growth vehicle for retailers and brands of outdoor gear interested in progressing and advancing into multiple channels of the outdoor products marketplace. Summer Market is the outdoor products show where orders are written, new accounts are found, connections are made and brands are launched. From small shops and regional chains, to the largest national and international retailers - Summer Market attracts thousands of buyers and senior level decision makers that are looking for outdoor products, services, brands, fresh ideas, apparel launches, and outdoor innovation. Summer Market is where the latest technical innovations of outdoor gear are found.

Our number one priority is to provide outdoor gear manufacturers the most cost/time efficient means of connecting with outdoor sports specialty retailers, manufacturer reps and the media for unmatched selling opportunities and exposure. Celebrating more than 30 years, Outdoor Retailer connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, conferences and education, and thousands more through our year-round online resources and platforms.

Outdoor Retailer Summer Market is committed to delivering the widest and most comprehensive outdoor buyer demographic that has open-to-buy and a passion for the outdoors. Summer Market is the largest outdoor sports show of its kind, and caters to a specialty audience. Not just technical innovations and outdoor sports apparel, Outdoor Retailer Summer Market takes pride in the outdoor conference offerings – providing education to retailers, reps and manufacturers to improve business.

The outdoor industry comes to Summer Market to be authentic, to be a member of the community. At Summer Market, outdoor sports products and apparel manufacturers have the ability to see thousands of retailers. Your investment in time to come to Summer Market is returned tenfold. It isn’t just the time out of your store – it is about having an understanding of the significance of all the players and brands. Equipment Retailers need to be able to see in one place every brand that describes their business. Leaders are here because they know that’s where they're going to see what’s new, where they’re going to see the trends. Trends are absolutely defined at Outdoor Retailer.

Stores from around the world are looking to Summer Market as the outdoor sports show of choice for the largest collection of innovative gear, apparel, footwear and accessories for outdoor sports products including adventure travel, backpacking, camping, hiking, climbing, mountaineering, cycling, mountain biking, fishing, fly fishing, health and fitness, military, nutrition and natural products, paddlesports, watersports, SUP, pet products, running, trail running, surf, skate, lifestyle, triathlon, multisport endurance, and our newest category yoga/Pilates.

Attendee Information:

Don't miss the biggest outdoor industry gathering! Learn what brands are hot and see innovations in outdoor travel gear first-hand from the manufacturers at Summer Market. Outdoor retail stores and buyers looking for the latest outdoor products for the upcoming season know exactly where to find them - at Outdoor Retailer Summer Market.

Outdoor Retailer Summer Market shows are considered the most powerful buying events in the outdoor industry with more quality brands, cutting edge technologies and emerging trends here than at any other single outdoor industry event. Summer Market is the show to find the legitimization of products and new brands for the outdoor specialty channel. Outdoor retail stores come to Summer Market because we are committed to helping you grow your business.

Benchmark Brand Awareness
Which exhibitors are creating a buzz on the show floor? Experience first-hand the brands that are getting the attention of consumer media, industry leaders and other outdoor retail stores. Discuss with these manufacturers what they are doing to create brand awareness and consumer loyalty with your core customers. Understanding both the new and established brands dominating the outdoor retail product landscape for the upcoming season allows you to stock the right inventory for your brand-driven consumers in search of quality products and services with confidence.

Maximize Your Profit Potential
Compare your current product offering to new ones. Are the lines in your outdoor retail store still the best fit for your customer and your bottom line?  Summer Market offers the opportunity to compare the price points and profit potential of your best selling lines with their competition and use that information to negotiate and leverage opportunities during face-to-face meetings.

Update Your Product Mix for Secondary Markets
While placing orders and previewing products for your core markets at Summer Market, you can also keep a watchful eye on expanding your secondary market product line-up and revenue stream. Our exhibiting manufacturers are committed to fulfilling the needs of buyers looking to find new and interesting blends of products.

Experience the Product
Stimulate your planning process as you preview product lines, see material stories firsthand, and search for technical ideas and new emerging trends.  At Summer Market you can experience the product just as your consumer would when they make a final purchase decision. This ability to touch and feel new products and test new technologies can replace hours of shopping lines' sell sheets and catalogs.

Exhibitor Information:

Why Top Manufacturers Exhibit At The Summer Market

How Outdoor Apparel And Product Manufacturers Exhibit?

Summer Market continues to be the largest gathering of the outdoor industry, giving exhibitors, outdoor apparel manufacturers and innovative gear designers unparalleled access to the core audience that provides measurable ROI.

As Summer Market continues to be a sold out show the benefits of exhibiting at Summer Market are demonstrated time and again.  Outdoor apparel manufacturers and the outdoor apparel market come to Summer Market to gather market intelligence, see the competition, learn cutting edge technology and learn the upcoming trends.

·  Experience growth
·  Demonstrate new products
·  Obtain insight and commitments
·  Create new and consistent alliances
·  Meet with senior level decision makers
·  Accomplish valuable business in 5 days
·  Establish the right trajectory for your brand
·  Celebrate the community of the outdoor industry
·  Promote advances in technology, safety and innovation

Summer Market features our annual Open Air Demo for in environment testing, community zones, timely education for retail, design, trend and manufacturing audiences, and is the largest gathering of the tribe and qualified key industry retailers.

Not sure if you want to exhibit at or attend the Outdoor Retailer Summer Market 2016 (OR Summer Market)? See the panels below to get the information you need to make an informed decision.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 08/03/2016 - 08/06/2016
Expo/Exhibit Dates: 08/03/2016 - 08/06/2016
Expo/Exhibit Hours: Wed. - Fri. 9am - 6pm; Sat 9am - 3pm
Classification: B2B
Primary Industry: Sports Marketing & Business
Other Industries: Business, Distribution, Manufacturing, Sports Marketing & Business, Wholesale / Retail
Estimated Attendance: 28,500
Audience: Winter Lifestyle and Sports Industry Retail Buyers
Notes: Open Air Demo: Tuesday, August 2

Past Attendee Statistics:

Buyer Category:

Independent/Specialty Retailer: 75%
Distributor/Importer: 9%
National Chain Stores: 4%
Guide/Outfitter: 3%
Government/Education/Military: 1%
Regional Chain Stores: 2%
Discount/Outlet-Mass/Club Merchant: 1%
Other 3%

Retailer Title:

Buyer: 29%
Owner/Partner: 25%
Assistant Buyer: 9%
Executive Management: 13%
Staff: 7%
Marketing: 5%
Merchandiser: 4%
Store Manager: 3%
Venue: Salt Palace Convention Center
Venue Phone: (801) 534-4777
Venue Type: Indoor - Convention Center
Number of Exhibitors:1,600+ (2015) (Previous Year)
Event Square Footage:494,000+ (2012)
Show Owner:Emerald Expositions
Show Manager:Emerald Expositions
Sponsorship: Yes
Sponsorship Details: With more than 28,000 people streaming through Summer Market, what will you do to make your brand message heard? Outdoor Retailer has put together opportunities to help your brand stand out.

Booth Size Booth Cost   Available Amenities
0-499 sq. ft. $31.50 per sq. ft.   Electricity: Yes - Unknown Price
500+ sq. ft. $26.25 per sq. ft. / Prices are subject to change.   Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

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Summer 2015 Exhibitor List:


Exhibit & Sponsorship Contacts:

Krista Dill
National Sales Manager
Tel: 949.226.5728
Fax: 949.226.5692

Paul Dillman
Senior Account Executive
Tel: 949.226.5751
Fax: 949.226.5659

Dave Nielson
Account Executive
Tel: 949.226.5755
Fax: 949.606.8901

Robert O’Quinn
Account Executive
Tel: 949.226.5721
Fax: 949.606.9401

Ryan Johnson
Senior Account Executive
Tel: 949.226.5788

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