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Event Overview:

NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.

After more than a century, Retail's BIG Show is still the place - the only place - where you can see and experience all things Retail. It is truly one-stop-shopping for industry professionals from the around the world.

Education & Thought Leadership

The NRF team works tirelessly to secure industry leaders as Convention speakers – the more innovative, revolutionary and intriguing the better. The sessions are organized into content tracks and focus on everything from mobile retailing and sustainability to research and global trending. Industry super stars take the stage in Keynotes, while Breakout Sessions concentrate on a single topic. Check out videos from last year to get a feel for the show.


From the kick-off opening night reception and EXPO Hall happy hours to more intimate working breakfasts and lunches, the Convention offers numerous networking opportunities for attendees. Full Conference attendees have access to an Awards session designed to honor retailers for their innovation and industry achievements.


The EXPO is a showcase for the industry’s most innovative technologies. Retail executives searching for the most effective solutions and tools find them in specialty pavilions, exhibitor booths and exhibitor-led BIG !dea sessions. The EXPO is split between EXPO Level 1 and EXPO Level 3.


From the C-Level and Senior Execs to the regional managers and the single store operators – anyone who is in retail has a home at Retail’s BIG Show. The BIG Show 2015 demographics are a good place to start to learn more about who attends our show. They show who attended, what they do, and the retail environments they represent.

Exhibitor Information:

Our EXPO sells out every year so if you want to get on the floor and in front of 33,000 industry professionals, you need to book now! As an Exhibitor, you not only get the added exposure on the EXPO during the Show, but multiple branding opportunities pre, during and post-show. 

About NRF:

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs - 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.

If the NRF Annual Convention & EXPO - Retail's BIG Show 2017 - National Retail Federation is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 01/15/2017 - 01/17/2017
Expo/Exhibit Dates: 01/15/2017 - 01/17/2017
Expo/Exhibit Hours: Sun, 10am-3pm; Mon, 9am-5pm; Tues, 9am-5pm
Classification: B2B
Primary Industry: Wholesale / Retail
Other Industries: Associations: Trade / Professional, Business, Wholesale / Retail
Estimated Attendance: 33,000
Cost to Attend:
Audience: From the C-Level and Senior Execs to the regional managers and the single store operators - anyone who is in retail has a home at Retail's BIG Show.
Notes: Influential Buyer Breakdown:
22% President, COO, Senior Executive, Owner
16% C Level (CEO, CIO, CTO, CMO, CFO)
14% Senior Manager
6% General Manager
Venue: Jacob K. Javits Convention Center
Venue Phone: (212) 216-2000
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:510+
Event Square Footage:240,000
Exhibit Floorplan:Click Here
Show Owner:National Retail Federation (NRF)
Show Manager:NRF
Sponsorship: Yes
Sponsorship Details: As an Exhibitor, there is an array of sponsorship and branding opportunities available to boost your presence at the BIG Show. Find one that fits your budget and provides maximum exposure.

Booth Size Booth Cost   Available Amenities
NRF Members $48.00 per sq. ft.   Electricity: Yes - Unknown Price
Non-Members $50.00 per sq. ft.   Water: n/a
Prices are subject to change.   Generator: n/a
  Marketing Vehicles Allowed: Yes
Other Booth Sizes Available: n/a

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