Welcome to the National Cherry Festival
Join us July 5 - 12, 2014 in beautiful Traverse City, Michigan!
The Grand Traverse region, known for its world-record tart cherry harvest, bursts with visitors eager to savor the flavor of cherries tucked into everything imaginable. Each day Festival goers find cherry delights along with parades, family and kids events and entertainment. In all, there are more than 150 events along the shores of Lake Michigan's Grand Traverse Bay. The Festival has been named in USA Todays top ten festivals for several years running.
Over 55% reported they are age 25 to 54;
62% were female;
44% had children under 18 in their household
Median Household income is $87,500
Average attendance is for 5.1 days;
Over 80% gave the Festival a satisfaction score of 8, 9 or 10 out of 10
National Cherry Festival sponsorships help companies and their brands build social capital by aligning with the Cherry Festival events and experiences that consumers are passionate about. Our survey of Festival guests bears this out, as 83% rated their experience at 8, 9 or 10 on a 10-point scale. That's a huge endorsement which converts to loyalty and an emotional connection for those companies that support and invest in the National Cherry Festival.