The Travel and Tourism Research Association's (ttra) Marketing Outlook Forum: A Global Perspective (MOF) is the leading travel forecast conference combining industry networking and quality educational programs into a premier event. MOF attracts delegates from nearly all State and Provincial tourism offices in the U.S. and Canada, international tourism offices, airlines and hotels, as well as many travel industry suppliers.
Founded in 1970, the Travel and Tourism Research Association (ttra) is a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries. ttra creates business opportunities for our members and provides a unique multi-sector industry network. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.