MediaPost OMMA Metrics & Research 2012

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In 2012 the ideal of the analytically-driven business has not reached the tipping point nor has it jumped the shark - despite a lot of hype and truth about "big data" and "data science." Businesses worldwide are not only competing on analytics but they are winning analytically against their competitors - using not only "data science" but also "data art."

From strategically growing market share and profitable revenue to improving advertising effectiveness, to building "the brand," to optimizing your landing pages for improving conversion, a greater number of options exist at forward-thinking, innovative companies for

•       * Creating demonstrable (i.e. profitable) value
  
  
•       * Improving marketing and business operations
  
  
•       * Enhancing and optimizing products and sites
  
  
•       * Understanding customer behavior across multiple channels - from Site to Social to Mobile to CRM to Display to Affiliate to Organic Search to Paid Search to Serendipity.
  
  
•       * Creating better digital experiences and advertising narratives.
  
  
•       * Better targeting and understanding of customer behavior.
  
  
•       * Profiling audience to qualify demographics and other attributes to advertisers.

Not sure if you want to exhibit at or attend the MediaPost OMMA Metrics & Research 2012? See the panels below to get the information you need to make an informed decision.