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EVENT DATE
Feb 2015
M T W T F S S
02030405060708
EXPO DATE
Feb 2015
M T W T F S S
02030405060708

Venue

Westin San Diego 400 West Broadway
San Diego , CA 92101
Location map
Type: Indoor - Hotel

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Media Insights & Engagement Conference 2015

Westin San Diego
B2B 200
Some information may be missing. EIA was unable to reach the event manager.

Event Overview:

Join us at THE Meeting place for the Media Industry.

The Media Insights & Engagement Conference gives you an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors. This is your opportunity to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.

The Media Insights & Engagement Conference is playing host to companies with some of the highest purchasing power in the industry, many of which spend more than $2.5 billion annually on advertising.

Attendee Information:

Reasons to Attend

    Discover new ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
    Get an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors
    Gain a fly-on-the-wall view of evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
    Get in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
    Learn how to turn a data dump into a meaningful story
    Learn how to apply practical applications to manage the interception of data and connect the dots
    Examine how to use data from internal, syndicated, and primary data sources to understand viewer behavior
    Explore the cultural context that is "Millennial" versus the species we've come to call "Millennials"
    Create a "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
    Understand emerging and future trends and put them together to create a compelling story for both network executives and advertisers
    Review how program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers watch now and will watch in the future
    Explore evolving audience motivations and expectations of the viewing experience
    Get answers to questions that go beyond engagement -- what gets people to do rather than just watch?
    How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
    How and why the Millennial consumer values each platform within social, and where TV content is still relevant

About IIR USA:

As the U.S. subsidiary of the world-renowned Institute for International Research (IIR), IIR USA is among the most recognized and trusted providers of trade conferences and expositions; seminars; training events; and specialized business information and networking experiences in America.

Don't wait to register for the Media Insights & Engagement Conference 2015. You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

EVENT CONTACTS


Clay Collier
IIR USA - Institute for International Research
708 Third Avenue - 4th Floor
New York, NY 10017
(888) 670-8200

EVENT DETAILS

Primary Industry:
Media
Other Industries:
Business, Market Research, Marketing, Media, Miscellaneous, Multimedia, Publishing, Technology
Audience:
UNITING PROFESSIONALS ACROSS:

Market Research
Analytics
Strategy + Programming
Consumer Insights
Strategic Insights
Mobile Communications
Marketing
Ad Sales Research
+ More

TOP INDUSTRIES IN ATTENDANCE

Broadcasters/Channels
Television Producers/Distributors
On-Demand Streaming Media
Publishing
Cable
Electronics
CPG
Market Research & Media
Measurement Research
Notes:
Attendee Statistics:
Attendee Statistics:

81% of Attendees are Director Level & 65% Client Side Practitioners with Purchasing Power
Show Owner:
IIR USA
Sponsorship: Yes

Exhibitor Information +

Booth Details:

Booth Size
Booth Cost
Sponsorship Opportunities Available
Please Contact Clay Collier for Additional Information
Amenities
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