Join us at THE Meeting place for the Media Industry.
The Media Insights & Engagement Conference gives you an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors. This is your opportunity to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.
The Media Insights & Engagement Conference is playing host to companies with some of the highest purchasing power in the industry, many of which spend more than $2.5 billion annually on advertising.
Reasons to Attend
Discover new ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
Get an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors
Gain a fly-on-the-wall view of evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
Get in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
Learn how to turn a data dump into a meaningful story
Learn how to apply practical applications to manage the interception of data and connect the dots
Examine how to use data from internal, syndicated, and primary data sources to understand viewer behavior
Explore the cultural context that is "Millennial" versus the species we've come to call "Millennials"
Create a "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
Understand emerging and future trends and put them together to create a compelling story for both network executives and advertisers
Review how program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers watch now and will watch in the future
Explore evolving audience motivations and expectations of the viewing experience
Get answers to questions that go beyond engagement -- what gets people to do rather than just watch?
How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
How and why the Millennial consumer values each platform within social, and where TV content is still relevant
About IIR USA:
As the U.S. subsidiary of the world-renowned Institute for International Research (IIR), IIR USA is among the most recognized and trusted providers of trade conferences and expositions; seminars; training events; and specialized business information and networking experiences in America.