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Join us for our first ever Marketing, Outreach & Distribution on the Health Insurance Exchanges conference to gain valuable insight on how to reach and serve this new and hard-to-reach population. Reaching exchange consumers is a key component to achieving exchange success, and it is absolutely crucial you have the strategies and tools needed to implement a successful and effective marketing and outreach plan. Hear directly from eleven states on their experiences, lessons learned, and the latest strategies and developments for reaching this population. Additionally, hear from the health plan perspective and what they’re doing for HIX success!

This is Your Direct Path to HIX Success! Topics at a Glance Include:

  • Discussion on what the new group of enrollees will look like and what to expect from this new market
  • State panel spotlight: What states are doing now and their biggest obstacles in marketing and outreach
  • Reaching and keeping enrollees engaged through social media and technology
  • Reaching the exchanges population through community-based marketing methods
  • Navigators and in-person assistors and their functions on the exchanges
  • The role brokers and agents will play on the exchanges
  • Special focus group: hear the expectations, desires, and concerns of those consumers who will likely participate in the health insurance exchange
  • The role of branding on the exchanges and building an identity to attract the exchange population
  • How marketing and distribution will work on the federal exchanges
  • Marketing to the SHOP market and how it will differ from the individual market
  • Developing a retail mindset and what health plans need to do for HIX success

Don't wait to register for the Marketing, Outreach & Distribution on the Health Insurance Exchanges. You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 05/29/2013 - 05/30/2013
Conference/Event Hours: 8:00 a.m. to 5:00 p.m.
Classification: B2B
Primary Industry: Healthcare General
Other Industries: Business, Healthcare General, Insurance, Marketing, Professional Healthcare
Estimated Attendance: 150
Venue: Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
Venue Phone: (480) 444-1234
Venue Type: Indoor - Hotel
Official Conference Hotel:Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
Conference Hotel URL:
Sponsorship: Yes
Sponsorship Details: For speaking and sponsorship opportunities, contact Jennifer Clemence at
704-341-2438 or

Booth Size Booth Cost   Available Amenities
Call for information.   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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Marketing, Outreach & Distribution on the Health Insurance Exchanges

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