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EVENT DATES
May 2013
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Venue

Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch 7500 E Doubletree Ranch Rd Scottsdale , Arizona 85258
Tel: (480) 444-1234
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Marketing, Outreach & Distribution on the Health Insurance Exchanges

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Overview

Join us for our first ever Marketing, Outreach & Distribution on the Health Insurance Exchanges conference to gain valuable insight on how to reach and serve this new and hard-to-reach population. Reaching exchange consumers is a key component to achieving exchange success, and it is absolutely crucial you have the strategies and tools needed to implement a successful and effective marketing and outreach plan. Hear directly from eleven states on their experiences, lessons learned, and the latest strategies and developments for reaching this population. Additionally, hear from the health plan perspective and what they’re doing for HIX success!

This is Your Direct Path to HIX Success! Topics at a Glance Include:

  • Discussion on what the new group of enrollees will look like and what to expect from this new market
  • State panel spotlight: What states are doing now and their biggest obstacles in marketing and outreach
  • Reaching and keeping enrollees engaged through social media and technology
  • Reaching the exchanges population through community-based marketing methods
  • Navigators and in-person assistors and their functions on the exchanges
  • The role brokers and agents will play on the exchanges
  • Special focus group: hear the expectations, desires, and concerns of those consumers who will likely participate in the health insurance exchange
  • The role of branding on the exchanges and building an identity to attract the exchange population
  • How marketing and distribution will work on the federal exchanges
  • Marketing to the SHOP market and how it will differ from the individual market
  • Developing a retail mindset and what health plans need to do for HIX success

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