America's Top Tradeshow Directory | Events In America
Facebook Linked In Twitter Videos

Event Contacts

AtoZ Compliance
2754 80th Avenue
New Hyde Park, NY 11040
(516) 900-5509

Event Description

Key Take Away:

This webinar will explain the importance of market research in developing an effective branding and marketing strategy and how research can improve creativity.


Know how several successful retailers use various types of strategic marketing research to get to know their customers better. It's more than statistics -- it's building an action marketing plan based on what the customer tells you about your stores and the competition. Using a Perceptual Map to determine your position and plan to get where you want to be.

Why Should You Attend:

Fear: Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. They don’t have the facts to make an intelligent decision. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the same thing and offer the same benefits that the other brands offer. In fact, they get lost in a sea of similarity and fail to gain market share in the process or fail altogether. By understanding through research what motivates the customers to choose one brand over another, the brand fails to develop a relationship with the customer and thus there is no loyalty nor recognition of why one should continue to purchase and use one brand over another.

Uncertainty: Faced with this the marketer often resorts to the most common denominator and that is often price. Feeling that price is the prime motivator, the marketer resorts to one promotion after another and becomes obsessed with driving sales and trial through discounts and sales events that look just like the competitors. Price perception is only one part of the equation. It’s important to build understanding of what differentiates one brand and why the customer should remain loyal to yours and not the competition. To do this, you have to understand how the customers think and what motivates them to try one product or service over another. That’s where research comes in. What will stimulate them and create an emotional value to more customers more often.

Areas Covered In This Webinar:

• Developing a Perceptual Map to determining where you are and where you should be

• The Desired Future State Process…a plan in writing to make your vision a reality

Learning Objectives:

• Using research effectively to build a successful brand and marketing campaign

Who Will Benefit:

• Senior Management

• Marketing Managers

• Advertising Managers

• Creative Staff

• Brand Management Team

• Product Development Team

• Advertising Agency Management Team

• Market Researchers

Speakers Profile:

Kenneth Banks
Ken Banks brings more than 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies to develop effective brand strategies.

A retail marketing executive with companies like PetSmart, Circuit City, Eckerd, and Procter & Gamble and advertising agencies like Doner and Fahlgren, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He has been an adjunct professor in graduate marketing studies at Schiller International University and University of Florida.

For more detail please click on this below link:

Toll Free: +1- 844-414-1400
Tel: +1-516-900-5509

Fax: +1-516-300-1584

Don't wait to register for the Market Research - not just a numbers game - By AtoZ Compliance. You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Event Details

Conference/Event Dates: 10/05/2016 - 10/05/2016
Conference/Event Hours: 1:00
Classification: B2B
Primary Industry: Market Research
Other Industries: Business, Market Research
Cost to Attend: Live Webinar- $135.00 for one participant
Audience: Senior Management

Marketing Managers

Advertising Managers

Creative Staff

Brand Management Team

Product Development Team

Advertising Agency Management Team

Market Researchers
Show Owner:AtoZ Compliance
Sponsorship: Yes
Sponsorship Details: AtoZ Compliance

Booth Details

Booth Size Booth Cost   Available Amenities
No Exhibiting   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: n/a
Other Booth Sizes Available: n/a

Advance Networking

How do I show up here?
Mark Travers

Personal Notes

Add a note here, it is only visible by you.

New Search Contact This Event
Market Research - not just a numbers game - By AtoZ Compliance

exhibitor lists