From the moment the gates open until the last stream of confetti rains down, the Life is Beautiful festival is a celebration, uniting people who love music, art, food and ideas. And when you put that many like-minded individuals together in the streets of Downtown Las Vegas, there’s a surge of electricity that courses through the city: positivity prevails, culture and creativity thrive and transformation occurs. Grab our hand and let’s go for a ride. Experience the stages, dance to the music, hear stories, try the food, hug a new friend, explore the art and meet people who will change your life. These are the best days of our lives.
Over the past five years, Downtown Las Vegas has undergone a major transformation thanks to the revitalization of the second most famous street in town - Fremont. Bars, restaurants, coffeehouses and stores have flooded into the area, capturing the soul and spirit of the new Las Vegas. During festival weekend over 100,000 converge over 18 blocks to join in this social and cultural takeover.