Leading with Data: Unlocking the Value of Connected Products
Thursday, October 15, 2015 | 11 a.m. CT (12 p.m. ET)
Co-hosted by Ayla Networks and Parks Associates
Register online: http://bit.ly/AylaCast
This webcast discusses strategies for using the data generated by smart products to create operational efficiencies, brand differentiation, and new partnerships.
The massive amounts of data available from connected devices give companies in-depth knowledge of consumer behavior based on actual product usage. As more smart products enter the home, companies that can capture the value of that data generated by these devices will have a significant competitive advantage.
Data from connected devices create an unprecedented opportunity to optimize product performance and develop new revenue streams from value-added services, data-driven business models, cross-promotional partnerships, and targeted offers for related products