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EVENT OVERVIEW:

The International Wine, Spirits & Beer Event brings restaurant and hospitality industry buyers together with hundreds of established and emerging labels to connect and uncover ways that beverage alcohol can enhance menus and drive profitability.

Join us in Chicago and experience firsthand how a finely-tuned bar program can make the difference in your operation. You might just find that new product or pairing that sends check averages soaring.

In 2014, IWSB will move to the spacious and picturesque Lakeside Ballroom (E354). That means more room to taste, test, deal, learn, connect and engage in all the other forms of greatness you practice - all overlooking the Lake.

The Restaurant Menu Pairings program brings together producers and local restaurateurs to develop palate-perfect unions of food and beverage flavors to enhance menus and increase check averages.

IWSB features multiple hands-on demonstration sessions, led by experts in beverage alcohol products and trends, and designed to send you home with new tips, techniques and ideas to enhance your bar program.

EXHIBITOR INFORMATION:

The International Wine, Spirits & Beer Event (IWSB) at the NRA Show is where buyers from all on-premise foodservice and retail segments come together with wine, spirits and beer importers, distributors and producers. IWSB is the only beverage alcohol forum focused exclusively on the restaurant and hospitality and all attendees are individually vetted to ensure that they have purchase influence for beverage alcohol at a foodservice establishment.

Did you know?

99% of IWSB attendees have purchase authority or influence for beverage alcohol at their operation.

$1.2 million is the average beverage alcohol budget of an IWSB attendee

40% of IWSB attendees do not attend any other industry event

Turnkey exhibit packages include all the components and services you need - so you can focus on selling!

IWSB exhibitors also gain access to value-added opportunities that keep you in front of buyers immediately and year-round.

About NRA

Since 1919, the National Restaurant Association has been the restaurant industry's leading association and, together with the National Restaurant Association Education Foundation, they lead America's restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all served.

Co-located with NRA Show 2014

    Not sure if you want to exhibit at or attend the IWSB 2014 - International Wine, Spirits & Wine Event? See the panels below to get the information you need to make an informed decision.

    All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. EventsInAmerica.com and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

    Website: http://iwsb.restaurant.org/Home...
    Conference/Event Dates: 05/18/2014 - 05/19/2014
    Classification: B2B
    Primary Industry: Food / Beverage
    Other Industries: Business, Food / Beverage, Wholesale / Retail
    Estimated Attendance: 4,300
    Audience: C-Level, Beverage Directors, Distributors, Chefs and Purchasing Agents from large
    Chains and Independents
    Notes: Past Attendee Statistics:

    Restaurant/Foodservice Operators 84%
    Affiliated 9%
    Distributors and Importers 5%
    Retail 2%

    Purchasing Role:
    Makes Decisions 70%
    Influence Decisions 23%
    Specify Products/Services 6%
    No Role 1%
    Venue: McCormick Place
    Venue Phone: (312) 791-7000
    Venue Type: Indoor - Convention Center
    Number of Exhibitors:100+ (2013) (Previous Year)
    Exhibit Floorplan:Click Here
    Show Owner:NRA
    Show Manager:NRA
    Sponsorship: Yes

    Booth Size Booth Cost   Available Amenities
    Table Top $1,800   Electricity: Yes - Unknown Price
    8' x 10' - 1 $2,699   Water: n/a
    8' x 10' - 2 $5,199   Generator: n/a
    Corner Additional $300   Marketing Vehicles Allowed: Yes
    Other Booth Sizes Available: n/a

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