Connecting With the 21st-Century Consumer
Welcome to 21st Century retailing, where customers are not just always right, they also wield total control. They shop at any time of day or night, from any device with an Internet connection. They research products online, exchange shopping practices on social networks, and are often more knowledgeable about merchandise than store associates. They demand and expect high performance e-commerce sites and quickly abandon those that fall short. To serve this shopper, e-retailers must keep pace with the rapidly changing trends of their business.
The 8th annual Internet Retailer Conference and Exhibition, by far the world’s largest e-commerce event, is where an expected 8,000 e-retailing executives will go to learn the latest practices and tools for connecting with the 21st Century consumer via in-depth examinations of such topics as social media, mobile commerce, e-marketing, web merchandising, improving back-end operations, boosting conversions and profitability, and much more.
Largest, Most Diverse Attendance of Any E-Commerce Event
The Internet Retailer Conference and Exhibition is not only the largest show in the e-commerce industry industry, but it is still the fastest-growing (see graph below). Attendance at IRCE is double that of all other e-commerce events combined, and with 8,000 expected attendees at IRCE, there is no sign that this growth trend slowing down. Since its launch in 2005, IRCE has grown at an annual compounded rate of 36%, making it one of the nation’s fastest growing trade shows.
Vendors of e-commerce solutions will find no bigger or better sales environment than the Exhibit Hall at IRCE. Exhibitors at IRCE reach more e-commerce companies than at any other industry event. The 7,312 total attendees at IRCE 2011 came from over 3,300 unique companies.
The Exhibit Hall at IRCE has become nearly as much of a “must attend” as the conference itself, as evidenced by the fact that over 1,500 of IRCE 2011 attendees purchased passes solely for the exhibit hall experience.
About Vertical Web Media:
Vertical Web Media is a privately held company based in Chicago that focuses on providing business intelligence for the e-commerce market. Starting with one magazine, VWM has since started a dozen other information product aimed at this market and is now the largest publisher in the e-commerce field.