Happiness is the Iowa State Fair!
Smile. Whether it's the happiness of a day at fair with your family or winning a ribbon, enjoying your favorite bands or snacking on your favorite food on a stick, nothing compares to the Iowa State Fair.
The internationally acclaimed Iowa State Fair is the single largest event in the state of Iowa and one of the oldest and largest agricultural and industrial expositions in the country. Annually attracting more than a million people from all over the world, the Iowa State Fair in Des Moines is Iowa’s great celebration, a salute to the state’s best in agriculture, industry, entertainment and achievement. It is the true heartbeat of the Midwest, unequaled and unduplicated.
The Iowa State Fair, the inspiration for the original novel “State Fair” by Iowan Phil Stong, three motion pictures and Rodgers and Hammerstein’s Broadway musical, is without a doubt the country’s most famous state fair.
National media frequently rank the Fair as one of the top events in the country. In 2004, USA Weekend named the event the #2 choice for summer fun in America, topping New York City’s Times Square, Cedar Point Amusement Park Resort in Ohio and Disneyland in California. Midwest Living magazine named the Fair one of the “Top 30 Things Every Midwesterner Should Experience.” The Fair is also included in the New York Times best-selling travel book 1000 Places to See Before You Die and the subsequent travel book, 1,000 Places to See in the U.S.A. and Canada Before you Die.
Looking for something special at the Iowa State Fair? A certain type of food you enjoy? A specific product you want to learn more about? A favorite exhibit you want to share with your family? Nothing compares to the range of vendors and exhibitors you’ll find at the Iowa State Fair.
The Iowa State Fair is the state’s largest event, making it a desirable spot for businesses to exhibit. Companies can get involved by either renting space on the grounds or by partnering with the Fair’s sponsorship program.
Put The State Fair In Your Marketing Mix!
Exhibiting at the Iowa State Fair offers you an unequaled opportunity to make direct, person-to-person contact with prospects on all levels. No other single event in the state offers you as much potential as the Fair because no other event attracts as many people... more than a million. Exhibit areas are traditionally one of the most popular attractions of the Fair. Most visitors make it a point to find out what's new, interesting and innovative in the agricultural, industrial and commercial areas.