IAB Annual Leadership Meeting 2012 - Interactive Advertising Bureau

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The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.

The IAB Annual Leadership Meeting has become the central thought leadership venue for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year. The event has earned - and continues to live up to - its reputation as the must-attend gathering for the media industry each year. It is here where the industry’s key players ramp up their common commitment to taking the power of digital media and bringing it to consumers - wherever they are and however they want it.

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