For fourteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration and innovation. Annually, this conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 600 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.
It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today.
Attend this event if you are responsible for leading revenue optimizing and pricing for a brand, management company, ownership group, hotel, or resort. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.
HSMAI attendees receive complimentary access to HITEC exhibits Tuesday - Thursday.
The conference is organized by HSMAI’s Revenue Management Advisory Board.
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Founded in the United States in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.