There is a new model for new business that makes the existing model obsolete.
In a CMO Counsel study, 80% of decision makers said THEY found their vendors, not the other way around.
Instead of chasing new business, it is now more important to learn how to be found.
Agencies need to rethink their approach to new business. Rather than relying primarily on the interruption tactics of cold calls and unsolicited direct mail, social media allows them to broaden their market while narrowing their niche and create more new business opportunities than ever before.
On November 3, join Michael Gass who will provide participants with an inbound marketing plan for creating new business opportunities within 30 days. Michael has personally implemented and refined this program with over 200 advertising, digital, media and PR agencies.