Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales and reach new customers. It focuses on presenting the results of comprehensive research that surveyed end users in facilities – the people who hire architects, designers and engineers. Research results are compared to the previous study from 2014. The results will stimulate thinking for the professional firm, and help them shape their marketing presentations to gain new business and retain current customers.
Learning Objectives: During this course: