The Heart O' Texas Fair & Rodeo, held at the Extraco Events Center in Waco is a 501(c)(3) non-profit organization. We operate year-round along side our more than 500 active volunteers, fulfilling our mission to produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.
Over the past 62 years the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is! The Fair is held annually at the Extraco Events Center in Waco, TX, with over 175,000 in attendance in 2014.
With more than 200,000 fairgoers each year, the Heart O' Texas Fair & Rodeo is a prime location to feature your tasty treats, innovative products and to establish brand awareness to the Waco community and beyond.
Wild West Market Place
The Wild West Market Place is an indoor shopping area located in the center of the Fairgrounds next to the Extraco Creative Arts building and the Carnival. It is easily accessible and a great place to take a break with the family to do some shopping. The range of products and services is endless and the traffic is continuously flowing through the 28,000 square foot building, which only allows for the best 140 exhibits. Hours open during the week: 4 – 10 p.m.; Weekends: Noon – 11 p.m.
Extraco Coliseum Concourse
Extraco Coliseum - home to one of the Nation’s top rodeos, the concourse holds around 10 vendors. Perfect for the vendor wanting a vendor space but needing less hours than the Wild West Market Place. The concourse hours are in conjunction with the rodeo daily. Hours open during the week: 6 – 10 p.m.; Weekends: Vary
The Outdoor Exhibits are strategically dispersed across the Fairgrounds, adjacent to popular features including the Hot Spot Stage and the Carnival. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size.