The Great American Trucking Show is a trucking convention with over 500,000 feet of exhibit space that happens in Dallas in August each year.
With nearly 500 exhibitors representing the top companies in the trucking industry, the Great American Trucking Show had more than 46,000 registered trucking professionals attending from across the country and abroad.
Educational sessions, entertainment opportunities and the nation’s most prestigious truck beauty contest, Overdrive’s Pride & Polish National Championship, make GATS a must-attend event.
The most promoted show in trucking, GATS is a goldmine for reaching large segments of the industry including fleet executives, owner-operators, company drivers, contractors, dealers and aftermarket parts and service providers.
No other truck event comes close to GATS’ promotional reach:
More than 8 million impressions through an annual five-month advertising campaign
More than 1.3 million brochures, tickets and other promotions direct mailed and distributed through national truck stop chains
More than 45,000 personal phone calls
Radio promotions on Red Eye Radio and other Southwest stations
Extensive e-marketing campaign