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Oct 2015


PO Box 1327 Cordova , Tennessee 38088


Universal Fairs - GSF
Tel: (901) 867-7007

Event Manager



Universal Fairs - GSF
Tel: (901) 867-7007


Brian Ellsworth
Tel: (901) 867-7007


Atlanta Motor Speedway 1500 Tara Place Hampton , Georgia 30228
Tel: (770) 946-4211
Google Map

Georgia State Fair 2015


Event Overview:

The Georgia State Fair tradition began in 1846 by the Southern Central Agricultural Society.  The purpose of the fair was to create an event that would promote Georgia Farmers and agriculture interests throughout Georgia and into the adjacent states, with this in mind, the first Georgia State Fair was held at Stone Mountain. Due to the large response to the fair it was moved to Atlanta in 1850. After seeking a more centralized location, they settled at the fairgrounds in Macon a year later. The Seventh Street fairgrounds housed the fair until the Civil War, which was then transformed into Camp Oglethorpe. Post-Civil War, the fair was held in different cities throughout Georgia.

By 1871, the 273 acre Central City Park was transformed into the permanent location for the fair. This project included creating the entrance gate, buildings to house the expositions, main stage, race track, and even a terrace on the river bank. The Georgia State Fair’s ownership changed many times throughout the next 100 years, and by 1982 the Macon Exchange Club Fair Association (MECFA) was formed to purchase it. 1990 brought the appearance of another fair being held in the fall and in close proximity to the Georgia State Fair, which resulted in in the fall dates of 2009 being postponed to the spring of 2010. Unfortunately, the spring time fair was not able to continue in the agriculture and livestock programs and after a few years of running the event at a loss, the MECFA voted to discontinue the tradition of the fair.

In 2011 the MECFA contacted a Tennessee based company, Universal Fairs, to come discuss taking ownership and continue this great Georgia tradition. Universal Fairs purchased the Georgia State Fair in 2011 and in 2012 decided to hold the spring fair as well as add a fall fair hosted at the Atlanta Motor Speedway. The focus of Universal Fairs is to return the Georgia State Fair back to its former glory and rebuild the agriculture and livestock programs that the first fair was founded upon. 

Sponsorship Details:
WHY SPONSOR? The Georgia State Fair offers a broad range of sponsorships and events marketing opportunities. The Georgia State Fair's customized sponsorship programs allow each sponsor to participate in a highly targeted marketing plan designed to meet the sponsor's specific needs. Sponsorship Programs offer: Image compatibility to a targeted audience composition. Ability to create retailer incentives and to leverage cross-brand promotions Media enhancement for maximum exposure Product showcase through sampling and demonstrations Ability to impact consumer sales Efficiency, measurability and continuity through long-term agreements Ease of implementation from a staff of experienced professionals; knowledgeable in event promotion, media, marketing, planning and administration Our sponsorship programs are highly effective. Through aggressive visual and audio marketing, your brand will be exposed to millions of consumers within your targeted demographic. BENEFITS Sponsorship Benefits: *Actual promotional benefits will be determined by the sponsorship package. Potential benefits may include, but are not limited to: Tickets and Parking Passes Category Exclusivity Exhibit Space Logo Recognition and Link on Official GSF Website Space for Client Supplied Banners Audio Recognition on Radio Marketing Logo Recognition on Visual Media: TV, Print, Program Guides, etc. Naming Rights Opportunities for the GSF Main Stage, Daily Sponsor, E-Ticket Coupon, Sampling/Promotion/Demonstration Booth, Upper and Lower Mid-ways, and more! SPONSOR THE GSF Please direct all inquiries to Brian Ellsworth at 901-867-7007 or


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