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The IAFC's Fire-Rescue International (FRI) Conference has evolved over the last several years and continues to introduce new programming and opportunities. As you've made changes in how you run your department and make purchases, we too continue to transform FRI to meet your needs. From the classroom to the expo floor we proudly remain a source of excellence within the fire service.

Fire-Rescue International is the fire executives "go to" show.  Each August, 12,000+ of the most prominent fire and emergency service leaders from across North America and around the globe come together for 5 days of learning, networking and collaboration at FRI. FRI education covers all areas of the emergency service: navigating the political environment, managing change, ethical leadership, EMS issues, career development and more. More than 600 exhibitors showcase the newest fire service innovations in apparatus, technology, equipment, gear and more.


Connect With Your Customers

Face-to-face marketing is still one of the best tools you have to reach and influence customers. FRI offers you the opportunity to connect with the leading chiefs and officers who make, approve, influence and recommend purchases for their departments.

Partner with FRI to cultivate relationships with the world's largest gathering of fire service professionals to build your brand and deliver end-to-end solutions. FRI is the ONLY national fire service conference that offers all of this and reinvests the revenue back into the fire service!

Why Exhibit at FRI?

FRI helps you to raise your brand’s profile, generate leads and make sales with 12,000+ fire and emergency service leaders, personnel who use your equipment and services every day and have significant purchasing power.

Reach the leading chiefs and officers across North America and around the globe

Strengthen and build relationships with decision makers

Increase your company’s sales

Launch new products and services

Determine new and emerging customer needs

Keep ahead of your competition

Where Buyers Come to Learn More

From communication tools and the latest in technology to apparatus and fire protection gear- thousands of chiefs and chief officers will be at FRI and in the market for your product. This is the ideal location to tell your company’s story and make loyal customers out of our key attendees. FRI is the best return on your two-day investment. FRI exhibitors represent every segment of the industry, including:

Apparatus, Vehicles and Boats

Administrative Resources (ie. Personnel management)

Communications and Technology



Firefighter Safety and Personal Protective Equipment

Products and Services for: Emergency Medical Services, Wildland Fire, and Hazardous Materials Response

About IAFC

The IAFC represents the leadership of firefighters and emergency responders worldwide; our members are the world's leading experts in firefighting, emergency medical services, terrorism response, hazardous materials spills, natural disasters, search and rescue, and public safety policy.

Not sure if you want to exhibit at or attend the FRI 2014 - Fire-Rescue International? See the panels below to get the information you need to make an informed decision.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Conference/Event Dates: 08/13/2014 - 08/16/2014
Expo/Exhibit Dates: 08/15/2014 - 08/16/2014
Expo/Exhibit Hours: Fri, 10am-5pm; Sat, 9am-2pm
Classification: B2B
Primary Industry: Safety
Other Industries: Associations: Trade / Professional, Business, Emergency Medicine, Professional Healthcare, Safety
Estimated Attendance: 12,000
Audience: Fire, Rescue and Emergency Services Chiefs and Officers
Notes: FRI attendees represent a "who's who" among fire, rescue and emergency services chiefs and officers from all types and sizes of departments from North America and throughout the world.

Past Attendees:
21% Fire Chief
20% Chief Officer
18% Firefighter
12% Company Officer
4% Staff Officer
25% Other
Venue: Dallas Convention Center / Kay Bailey Hutchison Convention Center
Venue Phone: (877) 850-2100
Venue Type: Indoor - Convention Center
Official Conference Hotel:Hotel Information:
Conference Hotel URL:
Number of Exhibitors:600+
Event Square Footage:225,000 (2013)
Exhibit Floorplan:Click Here
Show Owner:IAFC
Show Manager:IAFC - Shannon Gilliland
Sponsorship: Yes
Sponsorship Details: FRI will help you meet the customers you need to grow your business. Conference sponsorships are powerful opportunities to expand your reach, enhance your presence and achieve your marketing goals. To align with your needs, FRI sponsorship offerings are organized into 3 distinct categories:

Networking Events
Education Events
Registration/Conference Amenities

Booth Size Booth Cost   Available Amenities
100 - 2,000 square feet $14.25/sq. ft. General Exhibitor; $12.75/sq. ft. Conference Partner; $12/sq. ft. GEM Partner   Electricity: Yes - Unknown Price
2,001 - 4,000 square feet $12.25/sq. ft. General Exhibitor; $11/sq. ft. Conference Partner; $10/sq. ft. GEM Partner   Water: n/a
4,001+ square feet $11.75/sq. ft. General Exhibitor; $10.75/sq. ft. Conference Partner; $9.50/sq. ft. GEM Partner   Generator: n/a
Pavilion $16.75/sq. ft. General Exhibitor, Conference Partner, GEM Partner   Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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