Many marketers want to brand their products or services more effectively, but most jump to the implementation of advertising and promotion before they really define their brand and what differentiates it from the competition in the marketplace.
In this webinar, Ken Banks details a five step process that he learned and developed over a 35 year career as a marketing executive that if implemented properly can mean the difference between a successful brand marketing strategy and one that is simply a me-too product.
Why Should You Attend:
The fears, uncertainties and doubts in marketing are centered around wondering whether the marketing efforts (and the budget investments) will succeed in building a brand, developing brand identity and market share and revenues. This process will help any company or individual gain a clearer picture of what makes the customer want their brand over the competitors by understanding customer perceptions, competitive mapping, and more consistent marketing messages that position the brand for success and long-term growth.
Areas Covered in this Webinar:
Who Will Benefit:
Ken Banks brings more than 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies to develop effective brand strategies.
A retail marketing executive with companies like PetSmart, Circuit City, Eckerd, and Procter & Gamble and advertising agencies like Doner and Fahlgren, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He has been an adjunct professor in graduate marketing studies at Schiller International University and University of Florida.
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