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Event Contacts

Maria Feola Magro
Business Development Institute
40 Exchange Place
New York, NY 10005
(212) 765-8043

Event Description

More has changed in professional and financial services marketing in the past five years than in the first fifty.  The advent of social media, the growth of content marketing, the death of traditional advertising, the push to mobile, the always-on, 24/7 world of media and public relations—it all has forever changed the way professional and financial services marketers do their job and make an impact for their organizations. 

Join Greg Matusky, president of Gregory FCA, and Mark Waxman, Chief Marketing Officer of CBIZ, as they discuss the five pivotal issues facing professional and financial services including: 

- The changing role of public relations in building trust and positioning your business or financial services firm in today chaotic world of media. 

- The power and potential of social media and whether it is simple hyperbole or new hope for professional and financial services markets to build their practices. 

- The role of content marketing, but most importantly, how to manage a content marketing program in a world where no one, especially your subject matter experts, wants to take the time to create thoughtful content—the kind that gets noticed and generates response. 

- How important is participation? In charities, on boards, at events? Is it still a game of who you know and who you network with? Is person-to-person networking even still effective now that LinkedIn and other social networks connect faster and more efficiently? 

- How do you achieve more awareness online? What are the real keys to SEO? How can you and your firm get noticed faster and more often in the chaos that is the Internet? 

These and other pivotal issues will be examined by the head of one of America’s largest public relations firms, and the marketing leader of one of the largest employee benefits, insurance, and accounting companies in the United States. 

Mark Waxman, Chief Marketing Officer, CBIZ 
Greg Matusky, President, Gregory FCA

If the Five Pivotal Issues Facing Professional & Financial Service Marketers Webinar is important to your business, act now and make the appropriate connections. See the contact information below.

All information in Events In America is deemed to be accurate at the time we add it, and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to independently confirm all information. and Events In America LLC make no guarantee of accuracy and assume no liability for inaccurate information.

Event Details

Conference/Event Dates: 03/04/2014 - 03/04/2014
Expo/Exhibit Hours: 2 pm - 3 pm
Classification: B2B
Primary Industry: Banking-Money-Finance
Other Industries: Banking-Money-Finance, Business, Marketing, Social Media, Technology

Booth Details

Booth Size Booth Cost   Available Amenities
No exhibiting at this event.   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: n/a
Other Booth Sizes Available: n/a

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Five Pivotal Issues Facing Professional & Financial Service Marketers Webinar

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