This training program will offer participants an in-depth understanding of the ISO 12931 standard and its objectives. It will also offer an overview of the risk assessment methodology and discuss risk analysis, authentications solutions and tools, selection factors, and more.
Why Should You Attend:
For decades, finding the right solution for a company to protect a brand from product diversion, counterfeiting or fraud has been “every brand for itself.”
So how safe is your brand? Until recently, companies were forced to depend on technology vendors who have a vested interest in promoting their solution without a bona fide risk analysis. To compound the dynamic, brands have had no standardized formula for evaluation.
Who Will Benefit:
Product sourcing staff
Supply chain logistics personnel
Operations executives (VPs, managers, CFOs, etc.)
General counsel and intellectual property legal departments
Brand protection teams and security
Philip Viggiani has over 15 years’ experience in helping private and public companies with brand protection, loss prevention and risk management. His background also includes 25 years as an award winning international media professional (radio and TV) with a focus on marketing, advertising and market research.
Use coupon code NB5SQH8N and get 10% off on registration, Valid till Dec 31st 2015.