Overview : Employee attitudes affect quality, productivity and service. Millions of dollars can be spent on improving the product, equipment or the operation and additional revenue can be allocated to marketing and public relations. However, if the attitudes of the employees are negative then the investments in these other areas will never produce their expected return. To quote Fred Smith, Founder & Chairman of FedEx - "Customer Service is Directly Related to Employee Satisfaction."
Therefore, every organization should periodically measure the attitudes of their workforce to ensure that the satisfaction levels are high. There are various ways to determine employee satisfaction levels. Some companies examine turnover statistics, others talk to a few people, listen to squeaking wheels among the group. However, the best way to get a comprehensive, honest reading is by periodically conducting a confidential Employee Opinion Survey of all employees and management.
The reasons for not conducting an Employee Opinion Survey include such things as the following:
Areas Covered in the Session: