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EVENT DATES
May 2014
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Venue

Harvard School of Public Health 677 Huntington Ave. Boston , Massachusetts 02115
Tel: (617) 432-2100
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Effective Risk Communication: Theory, Tools, and Practical Skills for Communicating about Risk

60 0

Overview

This program explores the scientific foundations for effective risk communication. Participants will gain the skills necessary to communicate about risk to various audiences by working with different perspectives and encouraging more reasoned behavior among the people they are trying to influence and serve.

Who Should Participate:

Professionals in:

  • Academia
  • Governmental organizations and agencies
  • Non-governmental organizations
  • Public health and safety
  • Regulated industries

Who perform duties in:

  • Communication
  • Emergency management
  • Legislation
  • Policymaking

Learning Objectives:

  • Understand the key components that make up risk perception, the values and concerns brought by various audiences, and likely responses of these audiences to such risk issues as new technologies, facility siting, and new regulations
  • Develop strategies to enhance understanding and trust amongst audiences while minimizing conflict on risk issues
  • Craft organizational policies and messages responsive to audience risk concerns

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