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Facebook, Twitter, Pinterest, and other social media platforms allow brands to attract and engage followers publicly.  What about engaging with fans and followers on a more a more intimate level? Messenger platforms, such as SnapChat and Instagram Direct, provide a new avenue for brands to reach private, selected audiences and distribute content and images on a smaller scale.   Such platforms allow brands to send visually engaging content to a controlled list of followers letting their contacts feel as if they are specially informed and receiving exclusive information and offers.  A Pew Research Center study finds that 9% of U.S. cell phone owners use Snapchat translating into 26 million users.

This forum will provide examples of how brands have successfully connected and engaged with fans and customers via messengers and the strategies that were implemented to take advantage of this new engagement opportunity.

We will answer the following questions

  • How do you use messenger apps to reach new audiences?
  • What types of contests, promotions, etc. are best used on messenger platforms?
  • How do you tell stories and deliver content via chats?
  • How do you humanize your communications via messenger apps?
  • Which direct messaging apps are right for you?
  • How do brands and agencies optimize the content for mobile?

There may be many networking opportunities at the Direct Messaging Marketing Forum. Find out more in the event details below.

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Conference/Event Dates: 07/31/2014 - 07/31/2014
Conference/Event Hours: 8:30 AM - 12:30 PM
Classification: B2B
Primary Industry: Marketing
Other Industries: Business, Marketing
Estimated Attendance: 70
Audience: 70 senior marketing and communications leaders from leading brands, agencies, and technology companies
Venue: New York University Midtown Campus Room 1027
Venue Phone: (212) 765-8357
Venue Type: Indoor - Other

Booth Size Booth Cost   Available Amenities
Call for information.   Electricity: n/a
  Water: n/a
  Generator: n/a
  Marketing Vehicles Allowed: Call
Other Booth Sizes Available: n/a

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Direct Messaging Marketing Forum

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