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EVENT DATE
Oct 2016
MoTuWeThFrSaSu
     12
3456789
10111213141516
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24252627282930
31      
EXPO DATE
Oct 2016
MoTuWeThFrSaSu
     12
3456789
10111213141516
17181920212223
24252627282930
31      

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Delighting Your Customer with Your Website

Overview

Knowing how to navigate your business message can be a daunting task. With so many channels available, too often a business’s website is only an afterthought. This course challenges you to think differently about the way you are representing your value proposition via your web presence.

Define today’s “consumer”: Who are “your” consumers?

Determine your value proposition: How do you find and define your value?

Differentiation: Turning that value into differentiation

Delighting the consumer using website differentiation; Integrated Marketing Drivers

Notes:
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