Columbus , OH 43215 Location map
Greater Columbus Convention Center
Cultivate'20 (Formerly OFA Short Course Convention & Marketplace)
Cultivate - the largest all-industry trade show in North America - is the one event you can't (and don't want to) miss. With over 120 educational sessions, an 8-acre (and growing) trade show (known as the Solutions Marketplace), and plenty of networking activities to keep you busy for four days straight, it's the business investment that pays for itself over and over again.
This is where new products are revealed, new plants are debuted, milestones celebrated, and business deals made. This is where young professionals hit their career stride and companies find the tools to go from good to great. And this is where the entire horticulture industry - from florists to retailers, landscapers to nurseries, greenhouse growers to interior plantscapers - come together to celebrate our successes, work towards new achievements, and collaborate across the passion for plants and people that bring us all together.
Who Should Attend Cultivate?
YOU, of course! More specifically, you should attend Cultivate if you:
Work in Horticulture
Are interested in a career in Horticulture
Are looking to buy Horticultural products or services for your business
Are looking to sell to horticulture companies
To do business. To find ideas. To spark inspiration. To keep your momentum. To start your momentum. To connect. To network. To find jobs. To find employees. To ask. To answer. To know. To learn.
Who Attends Cultivate?
Anyone and everyone who works with, lives with, or loves plant. Retailers, producers, installers, suppliers - basically all professionals throughout the supply chain - attend Cultivate every year, looking for the latest and greatest products and services.
With All That Cultivate Offers,
You Can't Afford Not to Attend!
As the largest trade show in the horticulture industry, Cultivate is THE must-attend event of the year. No other venue affords you as many opportunities to see new products, learn about new services, expand your education, and network with industry leaders.
So get your game face on. Everyone's going to be here -- retailers, producers, installers, suppliers. Anyone you can think of in the supply chain or who works with, lives with, or loves plants, is here.
What's your best strategy? The Retail District is the premier spot for those of you who sell services or products (hardgoods) to independent garden centers. Located in prime position on the trade show floor, you're going to get noticed here. The Solutions Marketplace is your playing field if you have something new and innovative to bring to the table. Every year, nearly 600 companies debut their new plants, products, and business services here. Don't be caught sitting on the bench.
On January 1, 2014, AmericanHort was born by the consolidation of the American Nursery & Landscape Association and OFA - The Association of Horticultural Professionals. With a combined 220+ years of experience with the whole of the plant and horticulture services industry, AmericanHort was formed by the ANLA and OFA members to unify the industry, improve collaboration, increase organizational efficiencies, and expand the support for the industry’s businesses. With that goal in mind, AmericanHort truly represents the entire horticulture industry, including breeders, greenhouse and nursery growers, retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. It is the leading national association for the industry, and our size and scope makes AmericanHort the largest association for garden retailers in the world.
Don't wait to register for the Cultivate'20 (Formerly OFA Short Course Convention & Marketplace). You'll meet influential people and maximize your opportunities for success. Start now by accessing the information below.
Past Attendee Statistics:
WHO is attending (the demographics)
46% have between 2 and 10 years of industry experience
34% are owners, CEOs, or senior level managers
29% are in search of new vendors
27% of attendees will be here for the first time
WHAT they're purchasing (and when)
58% looked at products/services with the intent of purchasing in the next 6 months
25% purchased products while at the event
56% are the ultimate decision makers when it comes to purchasing
WHY they're attending (the top-ranked reasons)
61% are seeking new products
56% want to stay up-to-date on new plant introductions
42% come to network with vendors, customers, colleagues
38% attend educational sessions
WHERE they're coming from
Attendees come from all 50 states and 22 countries
80% of locally owned garden retail business are located East of the Mississippi and can access Columbus easily
Several states (Ohio, Michigan, Indiana, and New York) with high-ranking horticulture production and sales are located within an easy drive of Columbus
Exhibitor Information +