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EVENT DATE
Jul 2017
M T W T F S S
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EXPO DATE
Jul 2017
M T W T F S S
10111213141516
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Venue

Greater Columbus Convention Center 400 North High Street
Columbus , OH 43215
Location map
Type: Indoor - Convention Center

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Cultivate'17 (Formerly OFA Short Course Convention & Marketplace)

Greater Columbus Convention Center
B2B 176,500 10,500 5,000

EVENT DESCRIPTION

Event Overview:

Cultivate - the largest all-industry trade show in North America - is the one event you can't (and don't want to) miss. With over 120 educational sessions, an 8-acre (and growing) trade show (known as the Solutions Marketplace), and plenty of networking activities to keep you busy for four days straight, it's the business investment that pays for itself over and over again.

This is where new products are revealed, new plants are debuted, milestones celebrated, and business deals made. This is where young professionals hit their career stride and companies find the tools to go from good to great. And this is where the entire horticulture industry - from florists to retailers, landscapers to nurseries, greenhouse growers to interior plantscapers - come together to celebrate our successes, work towards new achievements, and collaborate across the passion for plants and people that bring us all together.

Who Should Attend Cultivate?

YOU, of course! More specifically, you should attend Cultivate if you:

    Work in Horticulture
    Are interested in a career in Horticulture
    Are looking to buy Horticultural products or services for your business
    Are looking to sell to horticulture companies

Why Attend
To do business. To find ideas. To spark inspiration. To keep your momentum. To start your momentum. To connect. To network. To find jobs. To find employees. To ask. To answer. To know. To learn.

Exhibitor Information:

Who Attends Cultivate?

Anyone and everyone who works with, lives with, or loves plant. Retailers, producers, installers, suppliers - basically all professionals throughout the supply chain - attend Cultivate every year, looking for the latest and greatest products and services.

With All That Cultivate Offers,

You Can't Afford Not to Attend!

As the largest trade show in the horticulture industry, Cultivate is THE must-attend event of the year. No other venue affords you as many opportunities to see new products, learn about new services, expand your education, and network with industry leaders.

So get your game face on. Everyone's going to be here -- retailers, producers, installers, suppliers. Anyone you can think of in the supply chain or who works with, lives with, or loves plants, is here.

What's your best strategy? The Retail District is the premier spot for those of you who sell services or products (hardgoods) to independent garden centers. Located in prime position on the trade show floor, you're going to get noticed here. The Solutions Marketplace is your playing field if you have something new and innovative to bring to the table. Every year, nearly 600 companies debut their new plants, products, and business services here. Don't be caught sitting on the bench.

About AmericanHort:

On January 1, 2014, AmericanHort was born by the consolidation of the American Nursery & Landscape Association and OFA - The Association of Horticultural Professionals. With a combined 220+ years of experience with the whole of the plant and horticulture services industry, AmericanHort was formed by the ANLA and OFA members to unify the industry, improve collaboration, increase organizational efficiencies, and expand the support for the industry’s businesses. With that goal in mind, AmericanHort truly represents the entire horticulture industry, including breeders, greenhouse and nursery growers, retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. It is the leading national association for the industry, and our size and scope makes AmericanHort the largest association for garden retailers in the world.

There may be many networking opportunities at the Cultivate'17 (Formerly OFA Short Course Convention & Marketplace). Find out more in the event details below.

EVENT CONTACTS

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EVENT DETAILS

Primary Industry:
Horticulture
Other Industries:
Agriculture - Horticulture, Architecture & Construction, Business, Design Services, Horticulture, Wholesale / Retail
Audience:
Garden Retailers, Greenhouse and Nursery Growers, Interior Plantscapers, Florists, Landscapers, Landscaper Distributors, Industry Supplier, Emerging Professionals, Educators & Researchers, and Media
Notes:
Past Attendee Statistics:

WHO is attending (the demographics)

46% have between 2 and 10 years of industry experience
34% are owners, CEOs, or senior level managers
29% are in search of new vendors
27% of attendees will be here for the first time

WHAT they're purchasing (and when)

58% looked at products/services with the intent of purchasing in the next 6 months
25% purchased products while at the event
56% are the ultimate decision makers when it comes to purchasing

WHY they're attending (the top-ranked reasons)

61% are seeking new products
56% want to stay up-to-date on new plant introductions
42% come to network with vendors, customers, colleagues
38% attend educational sessions

WHERE they're coming from

Attendees come from all 50 states and 22 countries
80% of locally owned garden retail business are located East of the Mississippi and can access Columbus easily
Several states (Ohio, Michigan, Indiana, and New York) with high-ranking horticulture production and sales are located within an easy drive of Columbus
Show Owner:
AmericanHort
Sponsorship: Yes

Exhibitor Information +

Booth Details:

Booth Size
Booth Cost
10' x 10' AmericanHort Member - Solutions Marketplace
$1,495
10' x 10' Non-Member - Solutions Marketplace
$2,195
Interior Plantscape Expo
Contact Meagan Nace for details.
Amenities
Electricity:
Yes - Unknown Price
Water:
n/a
Generator:
n/a
Marketing Vehicles Allowed:
Yes
Services
n/a
Show Owner
AmericanHort
Show Manager
George Fern Exposition & Event Services

floor plan

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